This quiz works best with JavaScript enabled. Home > Economy > Business > Marketing Management – Quiz 19 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Marketing Management Quiz 19 (20 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Which stage has the highest investment cost A) Decline. B) Growth. C) Maturity. D) Introduction. Show Answer Correct Answer: D) Introduction. 2. Which of the following is a true statement about inexpensive, convenience, self-service products; A) Examples of these products are computers and automobiles. B) Their promotional mix should emphasize personal selling. C) Sales promotion could promote these products successfully. D) None of above. Show Answer Correct Answer: C) Sales promotion could promote these products successfully. 3. Which type of internal report would indicate to a business that sales for a specific product have dramatically dropped over the past three months? A) Market demographics analysis. B) Accounts payable summery. C) Annual income statement. D) Quarterly inventory satus. Show Answer Correct Answer: D) Quarterly inventory satus. 4. Responsible for creating ads and making sure that the ad campaign is finished in the right time frame and budget. A) Marketing Management. B) Promotions. C) Advertising. D) None of above. Show Answer Correct Answer: C) Advertising. 5. Wal-Mart or Target are examples of what type of business represented in our society? A) Service. B) Global/International. C) Retail. D) Online. E) Franchise. Show Answer Correct Answer: C) Retail. 6. Which type of marketing data can a business obtain by reviewing its inventory reports and customers' invoices? A) Product quality. B) Customers' credit limits. C) Customers' product preferences. D) Actual market share. Show Answer Correct Answer: C) Customers' product preferences. 7. This refers to the perceived benefits and results a customer expects from the product or service A) Customer satisfaction. B) Customer expectations. C) Customer value. D) Customer services. Show Answer Correct Answer: B) Customer expectations. 8. This type of Customer Perceived Value refers to any service offered with a product that makes the experience of using the product enhanced. A) Product Benefit. B) Services Benefit. C) Personnel Benefit. D) Image Benefit This type of Customer Perceived Value refers to any service offered with a product that makes the experience of using the product enhanced. Show Answer Correct Answer: B) Services Benefit. 9. Which steps of the five-step marketing process are about understanding customers, creating customer value, and building strong customer relationships? A) The first two only. B) The first three only. C) The first four only. D) The last four only. Show Answer Correct Answer: C) The first four only. 10. Percentage of total sales generated by competing companies A) Market Segementation. B) Market Share. C) Target Market. D) Value. Show Answer Correct Answer: B) Market Share. 11. Who is the father of marketing management? A) Charles babbage. B) Keller. C) Philip kohler. D) Philip kotler. Show Answer Correct Answer: D) Philip kotler. 12. Marketing is the process of A) Creating, distributing, promoting, and pricing products to facilitate satisfying exchange relationships with customers. B) Delivering a standard of living to society. C) Creating, distributing, promoting, and pricing goods, services and ideas to facilitate the achievement of the firm's objectives. D) Focusing on customers' needs. Show Answer Correct Answer: C) Creating, distributing, promoting, and pricing goods, services and ideas to facilitate the achievement of the firm's objectives. 13. People in this category are looking for the highest prices because their motive is to make the most profit. A) Seller's Market. B) Buyer's Market. C) Government. D) Market. Show Answer Correct Answer: A) Seller's Market. 14. 'Sale upto 50%' is an example of which sales promotion technique? A) Discounts. B) Rebate. C) Quantity gift. D) None of the above. Show Answer Correct Answer: A) Discounts. 15. ..... is an act of designing a company's offering and image to occupy a distinctive place in the minds of the target market. A) Crafting. B) Grafting. C) Positioning. D) None of above. Show Answer Correct Answer: C) Positioning. 16. Brands may be used for creating awareness, this exemplifies what product performance? A) Rational. B) Functional. C) Critical. D) Tangible. Show Answer Correct Answer: A) Rational. 17. Which of the following is a true statement about marketing-research designs? A) Designs should not be combined. B) Only descriptive and causal research should be combined. C) Only exploratory and descriptive research should be combined. D) It is acceptable to use a combination of all three designs. Show Answer Correct Answer: D) It is acceptable to use a combination of all three designs. 18. Which type of organization best suits a company who has downsized therefore eliminating some management poistions while trying to increase efficiency? A) Effective Management Techniques. B) Human Resources. C) Vertical Organization. D) Horizontal Organization. Show Answer Correct Answer: D) Horizontal Organization. 19. This helps in identifying the target buyers' needs and wants, as well as their rating of competing products in terms of those needs and wants. A) Customer Perceived Value. B) Customer Value Analysis. C) Customer Relationship Management. D) Database Marketing. Show Answer Correct Answer: B) Customer Value Analysis. 20. What do customers need/want, and how can we benefit society? A) Sales. B) Production. C) Market. D) Societal. Show Answer Correct Answer: D) Societal. ← PreviousNext →Related QuizzesEconomy QuizzesMarketing Management Quiz 1Marketing Management Quiz 2Marketing Management Quiz 3Marketing Management Quiz 4Marketing Management Quiz 5Marketing Management Quiz 6Marketing Management Quiz 7Marketing Management Quiz 8Marketing Management Quiz 9 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books