This quiz works best with JavaScript enabled. Home > Economy > Business > Marketing Management – Quiz 20 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Marketing Management Quiz 20 (20 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Who makes the decisions in a Traditional economic system? A) Government. B) Consumers. C) Based upon customs, beliefs, religion and habits. D) None of above. Show Answer Correct Answer: C) Based upon customs, beliefs, religion and habits. 2. Which is the main feature of publicity? A) To increase sales. B) Non Profit Oriented. C) Cost Minimize. D) Impersonal Selling effort. Show Answer Correct Answer: B) Non Profit Oriented. 3. Which of the following statements best defines the term promotional mix: A) The way in which businesses combine promotional methods. B) The "magic formula" used in developing promotional plans. C) The rotation technique used for promoting employees. D) The confusion of too many promotional techniques. Show Answer Correct Answer: A) The way in which businesses combine promotional methods. 4. Some customers are known for their expertise and involvement in a category and are willing to share information and give advice, making them likely to generate word of mouth. These people are knows as market A) Tenders. B) Mavens. C) Sharers. D) Sellers. Show Answer Correct Answer: B) Mavens. 5. Which of the following is an example of specialty advertising: A) Skywriting. B) A postcard announcing a special sale. C) Billboards. D) Key rings bearing a company's name. Show Answer Correct Answer: D) Key rings bearing a company's name. 6. STEP includes A) Strengths, Technology, Effectiveness, and Price. B) Strengths, Technical Ability, Energy, Power. C) Socio-Cultural, Technological, Economic, and Political. D) Style, Trying, Effort, and Presentation. Show Answer Correct Answer: C) Socio-Cultural, Technological, Economic, and Political. 7. What contains tactical guidelines for the marketing programs and financial allocations over the planning period? A) Selling plan. B) Marketing plan. C) Promotional plan. D) Product plan. Show Answer Correct Answer: B) Marketing plan. 8. Customers often use price to evaluate the ..... of a product or a firm's ..... A) Profits. B) Advertising. C) Value & image. D) Product & management. Show Answer Correct Answer: C) Value & image. 9. Rama calls her friend Rita and requests her to sell one of her paintings to Rama's mother. In this transaction who is the marketer? A) Rama. B) Rita. C) Both. D) None of above. Show Answer Correct Answer: A) Rama. 10. "I do not know which of these my girlfriend would like best. I had better come back at another time." Which kind of customer would make these statements? A) Disagreeable. B) Suspicious. C) Slow or methodical. D) Dishonest. Show Answer Correct Answer: C) Slow or methodical. 11. Select the factor based on the explanation:Packaging is important so that it grabs the customer's attention and has correct information on it. A) Product Line (Depth, Extension & Contraction). B) Branding. C) Packaging. D) Product Modification. E) Repositioning. Show Answer Correct Answer: C) Packaging. 12. Which economic utility increased when Bid Ed's 24-Hour Diner recently began accepting VISA and Mastercard? A) Information utility. B) Time utility. C) Form utility. D) Possession utility. Show Answer Correct Answer: D) Possession utility. 13. Two ways to motivate employees A) Human Resources. B) Rewards and encourage creativity. C) Recruiting. D) Vertical Organization. Show Answer Correct Answer: B) Rewards and encourage creativity. 14. ..... is an international organization that prepares high school and college students for careers in finance, hospitality, management, and marketing. a. DECA b. FFA c. Student Government d. Spanish Club A) A. B) B. C) C. D) D. Show Answer Correct Answer: A) A. 15. After the popularity of a product dropped, the business needed a new product to promote that would help to improve its image. Which marketing function would come up with the new product? A) Channel management. B) Product or service management. C) Selling. D) Promotion. Show Answer Correct Answer: B) Product or service management. 16. Marketers identify segments best when iterating between two approaches. What are the two approaches? A) Customer, market. B) Managerial, customer. C) Managerial, company. D) Market, company. Show Answer Correct Answer: B) Managerial, customer. 17. Which of the following guidelines should you follow when completing a job application form: A) Print the requested information in black ink. B) Complete the parts labeled for employer use only.". C) Identify the minimum salary level that is acceptable. D) Leave information blank when it does not apply to you. Show Answer Correct Answer: A) Print the requested information in black ink. 18. Why is MM needed? A) Because the lecture said so. B) Because I want it. C) Because it's important when you're trying to maintain a market. D) Because it isn't important when you're trying to maintain a market. Show Answer Correct Answer: C) Because it's important when you're trying to maintain a market. 19. Which is one reason why an employee might write a business letter? A) To apply for personal credit. B) To accept a social invitation. C) To communicate with friends. D) To sell goods and services. Show Answer Correct Answer: D) To sell goods and services. 20. The process through which two or more parties come together to obtain the desired product or service from someone, A) Selling. B) Advertisement. C) Exchange. D) Marketing. Show Answer Correct Answer: C) Exchange. ← PreviousNext →Related QuizzesEconomy QuizzesMarketing Management Quiz 1Marketing Management Quiz 2Marketing Management Quiz 3Marketing Management Quiz 4Marketing Management Quiz 5Marketing Management Quiz 6Marketing Management Quiz 7Marketing Management Quiz 8Marketing Management Quiz 9 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books