Global MCQ Practice

🌐 Total MCQ
🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books

Marketing Management Quiz 21 (20 MCQs)

Quiz Instructions

Select an option to see the correct answer instantly.

1. ..... channels consist of company salespeople contacting buyers in the target market.
2. The employees of a home-improvement warehouse are expert craftspeople who enjoy giving customers advice about do-it-yourself projects. The employees' advice increases the ..... utility of their goods.
3. Which of the following is NOT one of the four philosophies of marketing?
4. It's not unusual to see a segmentation study comprised of some usage variable (e.g., heavy vs. light users) or some attitudinal variable (e.g., positively inclined toward our brand vs. loyal to a competitor). What type of variable is it usually cross-tabbed with?
5. One way for salespeople to answer a customer's question about the difference between two items is to explain
6. Economics is the study of how a nation uses its resources. The resources, or factors of production, in an economy include:
7. Name the term which is a part of a BRAND which can be spoken
8. Jim's business is not selling goods as well as it did when the business first opened. Competitors have dropped their prices which has increased demand. What marketing activitity should Jim consider revisiting to increase his sales?
9. Magazines and pastries are examples of:
10. What type of market likely exists when a local automobile dealer has many cars for sale at low prices but demand is low?
11. One difference between business ethics and the law is that business ethics
12. Measuring brand equity includes includes brand audits, brand tracking, and .....
13. ..... is the set of all actual and potential buyers of a product or services.
14. Which is not a stage in the technology life cycle
15. ..... is the idea that consumer will not buy enough of the company's products unless the company undertakes large-scale of selling and promotion effort.
16. This P is not a part of the 7Ps of marketing mix?
17. Those who make decisions that affect the whole company (CEO, president, COO, CFO, vice president).
18. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?
19. A market is people or organizations that have
20. To promote its summer menu, Danielle's Diner plans to e-mail a $ 5.00-off coupon to its regular customers next Tuesday. The coupon will be valid from June 1 through June 15. What does use of the coupon represent?
🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books