This quiz works best with JavaScript enabled. Home > Economy > Business > Marketing Management – Quiz 22 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Marketing Management Quiz 22 (20 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. The development of goods and services that best satisfy consumer needs and wants is a major goal of A) Financing. B) Purchasing. C) Product/service management. D) Marketing information managment. Show Answer Correct Answer: C) Product/service management. 2. Discipline that follows a rule infraction A) Corrective Discipline. B) Rewards and encourage creativity. C) Preventive discipline. D) Effective Management Techniques. Show Answer Correct Answer: A) Corrective Discipline. 3. The primary purpose of placing headings and subheadings in a long business report is to A) Attract attention to the writer's hidden agenda. B) Organize content in a cohesive, manageable way. C) Provide supporting evidence for key points. D) Solicit an opinion or response from the audience. Show Answer Correct Answer: B) Organize content in a cohesive, manageable way. 4. An important element of an iterative segmentation is A) A good company. B) Quality products. C) Good customer data. D) Good management. Show Answer Correct Answer: C) Good customer data. 5. Which of the following is NOT an example of the public that is part of a company's marketing environment? A) Financial. B) Media. C) Citizen action. D) Marketing department. Show Answer Correct Answer: D) Marketing department. 6. There are ..... concepts/philosophies of Marketing A) 2. B) 4. C) 5. D) 8. Show Answer Correct Answer: C) 5. 7. A firm has marketing objective for long-periods is to become market leader, The price of product to be fix at ..... A) Lower. B) Higher. C) Follow the price of competitors. D) None of these. Show Answer Correct Answer: A) Lower. 8. In marketing process, marketers begins by ....., and identifying the market needs and wants. A) Understanding the environmental factors. B) Develop market-oriented marketing strategies. C) Develop marketing mix. D) Develop relationship with customers. Show Answer Correct Answer: A) Understanding the environmental factors. 9. What is an example of an employee reinforcing a service orientation through communication? A) Telling customers they are misinformed. B) Offering to find information for customers. C) Agreeing that customers are always right. D) Selecting certain customers to help. Show Answer Correct Answer: B) Offering to find information for customers. 10. Informing, reminding or persuading customers about a product, the company or a social cause that is important to the company. A) Promotion. B) Marketing Information Systems/Market Research. C) Product/Service Management. D) Pricing. Show Answer Correct Answer: A) Promotion. 11. One computer tool that a businessperson can use to organize online information for a research report is A) Index cards. B) Mind-mapping programs. C) Statistical applications. D) Online survey services. Show Answer Correct Answer: B) Mind-mapping programs. 12. The process of achieving company goals by effective use of resources through planning, organizing, and controlling. A) Management. B) Vertical organization. C) Middle management. D) Empowerment. Show Answer Correct Answer: A) Management. 13. Many hoteliers no longer claim that they merely offer lodging. Instead, they now stake claims as premier travel providers. This is done to avoid the mistake of defining their core business ..... A) Too confusingly. B) Too abstractly. C) Too strategically. D) Too technically. Show Answer Correct Answer: B) Too abstractly. 14. Different customers with different needs require different strategies. This is a description of A) Global management. B) Differential marketing management. C) Marketing services management. D) Target market management. E) Variable needs marketing management. Show Answer Correct Answer: D) Target market management. 15. The packaging of bread you purchase from a local bakery is an example of: A) Primary packaging. B) Secondary packaging. C) Transportation Packaging. D) None of above. Show Answer Correct Answer: A) Primary packaging. 16. Packaging is important not only for protection of the product but also serves as A) Quality product. B) Complex graphics. C) Promotional tool. D) Promotion budget. Show Answer Correct Answer: C) Promotional tool. 17. Jennifer and Linda are going to open a hair/nail salon. They want to inform customers of their new business and persuade them to frequent their facility. Which function of marketing will they use? A) Channel Management. B) Marketing-Information Management. C) Product/Service Management. D) Promotion. Show Answer Correct Answer: D) Promotion. 18. Account managers, account planners, and media buyers are all positions in what field of marketing? A) Sales. B) Promotions. C) Advertising. D) Brand Management. Show Answer Correct Answer: C) Advertising. 19. Which of the following is NOT one of the Four Ps of Marketing? a. Price b. Product c. Protection d. Promotion A) A. B) B. C) C. D) D. Show Answer Correct Answer: C) C. 20. Which is not the element of Marketing mix? A) Consumer. B) Product. C) Price. D) Place. Show Answer Correct Answer: A) Consumer. ← PreviousNext →Related QuizzesEconomy QuizzesMarketing Management Quiz 1Marketing Management Quiz 2Marketing Management Quiz 3Marketing Management Quiz 4Marketing Management Quiz 5Marketing Management Quiz 6Marketing Management Quiz 7Marketing Management Quiz 8Marketing Management Quiz 9 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books