This quiz works best with JavaScript enabled. Home > Economy > Business > Marketing Management – Quiz 23 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Marketing Management Quiz 23 (20 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. During what year/years did the World Wide Web begin? A) 1989-1999. B) 1930-1950. C) 1910-1929. D) 2000-2010. Show Answer Correct Answer: A) 1989-1999. 2. Which element of marketing mix includes after sales service offered to the customers. A) Product. B) Price. C) Place. D) Promotion. Show Answer Correct Answer: A) Product. 3. Using the cash accounting method, determine the amount of sales that a business would record for one day if it makes $ 2, 300 in cash sales, has COD sales of $ 450, and places a $ 300 special order. A) $ 2, 300. B) $ 2, 600. C) $ 2, 750. D) $ 3, 050. Show Answer Correct Answer: A) $ 2, 300. 4. Human needs shaped by such factors as culture, personality, education, society and religion are called ..... A) Products. B) Needs. C) Wants. D) Essentials. Show Answer Correct Answer: C) Wants. 5. ..... defines which other brand competes with and which should thus be the focus of competitive analysis. A) Competitive frame of reference. B) Brand reference. C) Seller reference. D) Either a or b. Show Answer Correct Answer: A) Competitive frame of reference. 6. Name the part of brand which can't be spoken but can be recognized. A) Brand mark. B) Logo. C) Trade mark. D) Brand name. Show Answer Correct Answer: A) Brand mark. 7. MIS is a ..... process A) Continuous. B) Management. C) Ongoing. D) Both 1 & 2. Show Answer Correct Answer: D) Both 1 & 2. 8. A company's marketers want to begin marketing research, but they are unfamiliar with the nature of the problem. The most appropriate research design for them would be ..... A) Exploratory research. B) Descriptive research. C) Causal research. D) Discovery research. Show Answer Correct Answer: A) Exploratory research. 9. Which type of display would be used to promote the sale of a variety of items such as the Buy-one-Get-One free table of products at Publix Supermarkets each week? A) One-Item Display. B) Line-of-Goods Display. C) Related Merchandise Display. D) Assortment Display. Show Answer Correct Answer: D) Assortment Display. 10. Which of the following examples is based on a psychological factor? A) Sam purchases school clothes for his son. B) Louise purchases furniture for her new house. C) Macie purchases equipment for playing soccer. D) Jalen purchases a new automobile that is good in snow. Show Answer Correct Answer: C) Macie purchases equipment for playing soccer. 11. The marketing concept evolved as a result of self regulation of social responsibilities by a business organizations. A) Marketing concept. B) Product Concept. C) Societal marketing concept. D) None of these. Show Answer Correct Answer: C) Societal marketing concept. 12. Ferrari, rolex, swarovski, coach are types of products that involved in ..... A) Product concept. B) Production concept. C) Selling concept. D) Societal marketing concept. Show Answer Correct Answer: A) Product concept. 13. Marketers may want to use research to study the economy, a factor that is subject to change. In this context, the economy can be described as a(n) ..... A) Variable. B) Case study. C) Experiment. D) Hypothesis. Show Answer Correct Answer: A) Variable. 14. How does a marketing plan affect the way the marketing team plans its strategies? A) The team has more difficulty planning strategies. B) The team can plan strategies more quickly. C) The team can plan strategies with more precision. D) The team can plan strategies up to 10 years in advance. Show Answer Correct Answer: C) The team can plan strategies with more precision. 15. The contrast between mass marketing and one-to-one marketing illustrates that segments become more ..... as they increase in size. A) Heterogeneous. B) Favorable. C) Homogeneous. D) Unfavorable. Show Answer Correct Answer: A) Heterogeneous. 16. Which of the following is not part of indirect distribution channel A) Zero level channel. B) One level channel. C) Two level channel. D) Multi level channel. Show Answer Correct Answer: A) Zero level channel. 17. Oldest & rarest goods is- A) Consumable goods. B) Capital goods. C) Non-Conventional goods. D) Short durable goods. Show Answer Correct Answer: C) Non-Conventional goods. 18. A graphic, mark emblem, symbol or stylized name used to identify a company, organization, product or brand. A) Labelling. B) Logo. C) Slogan. D) None of above. Show Answer Correct Answer: B) Logo. 19. Four competing philosophies strongly influence the role of marketing activities within an organization. Which of the following is not a marketing management philosophy? A) Societal marketing orientation. B) Sales orientation. C) Profitability orientation. D) Marketing orientation. Show Answer Correct Answer: C) Profitability orientation. 20. What is it called? "The accumulation of all those individuals and groups who participate in the purchasing decision-making process, who share some common goals and the risks arising from the decision." A) All the below. B) Decision center. C) Buying center. D) Buying decision. Show Answer Correct Answer: C) Buying center. ← PreviousNext →Related QuizzesEconomy QuizzesMarketing Management Quiz 1Marketing Management Quiz 2Marketing Management Quiz 3Marketing Management Quiz 4Marketing Management Quiz 5Marketing Management Quiz 6Marketing Management Quiz 7Marketing Management Quiz 8Marketing Management Quiz 9 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books