This quiz works best with JavaScript enabled. Home > Economy > Business > Marketing Management – Quiz 48 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Marketing Management Quiz 48 (20 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Price of a product can be referred to as A) Production Cost. B) Brand Value. C) Value of utility for customer. D) Promotion Cost. Show Answer Correct Answer: C) Value of utility for customer. 2. Which is not the function of packaging? A) Transportation of goods. B) To attract the consumer. C) To increase the price of goods. D) Identificationof product. Show Answer Correct Answer: C) To increase the price of goods. 3. Good marketing is no accident, but a result of careful planning and ..... A) Strategies. B) Research. C) Selling. D) Execution. Show Answer Correct Answer: D) Execution. 4. Which of the following is an example of causal research? A) Case study. B) Survey. C) Test marketing. D) Pilot study. Show Answer Correct Answer: C) Test marketing. 5. Individuals and households who buy goods or services for personal consumption are A) The customers. B) The suppliers. C) The intermediaries. D) None of above. Show Answer Correct Answer: A) The customers. 6. This marketing concept focuses on persuading and convincing customers to buy the Products- A) Production. B) Product. C) Selling. D) Marketing. Show Answer Correct Answer: C) Selling. 7. Marketers often use the term ..... to cover various groupings of customers. A) People. B) Buying Power. C) Demographic segment. D) Market. Show Answer Correct Answer: D) Market. 8. Which intermediary obtains goods to sell to industrial users? A) Wholesaler. B) Agent. C) Retailer. D) None of above. Show Answer Correct Answer: A) Wholesaler. 9. Which type of organization best suits a nationwide department store with each store having 12-15 departments? A) Effective Management Techniques. B) Horizontal Organization. C) Recruiting. D) Vertical Organization. Show Answer Correct Answer: D) Vertical Organization. 10. LCD TV purchased is an example of A) Convenience products. B) Shopping products. C) Speciality products. D) Durable products. Show Answer Correct Answer: B) Shopping products. 11. Some resources are available to managers who need to recruit new employees. (Current employees; Media advertising; State employment services) A) Vertical Organization. B) Middle management. C) Supervisory-level management. D) Recruiting. Show Answer Correct Answer: D) Recruiting. 12. Which marketing career field involves determining why customers do what they do? A) Advertising. B) Distribution or warehousing. C) Sales. D) Market research. Show Answer Correct Answer: D) Market research. 13. What type of promotion would a company use to stimulate interest in a company or its product by physically displaying products that draws potential customers? A) Advertising. B) Publicity. C) Visual Merchandising. D) Personal Selling. Show Answer Correct Answer: C) Visual Merchandising. 14. ..... refers to natural resources that are needed as inputs by marketers or that are affected by marketing activities. A) Economic environment. B) Technological environment. C) Natural environment. D) Cultural environment. Show Answer Correct Answer: C) Natural environment. 15. Which intermediary brings buyers and sellers together but does not take ownership of the actual product? A) Wholesaler. B) Agent. C) Retailer. D) None of above. Show Answer Correct Answer: B) Agent. 16. A nail salon is an example of what type of business represented in our society? A) Service. B) Global/International. C) Retail. D) Online. E) Franchise. Show Answer Correct Answer: A) Service. 17. In which pathway do professionals plan, coordinate and implement marketing strategies advertising promotion and public relations activities? a. Marketing Communications b. Merchandising c. Marketing Management d. Professional Sales A) A. B) B. C) C. D) D. Show Answer Correct Answer: A) A. 18. Secondary research is: A) Collected for the first tome by the researcher. B) Obtained from research previously conducted. C) Obtained from interviewing someone. D) Collected by administering a survey. Show Answer Correct Answer: B) Obtained from research previously conducted. 19. A relational database that is designed for query and analysis. A) Customer database. B) Database marketing. C) Data warehouse. D) Data mining. Show Answer Correct Answer: C) Data warehouse. 20. It is the process of carefully managing detailed information about individual customers and all customer touch points to maximize-customer loyalty. A) Measuring Satisfaction. B) Customer Relationship Management. C) Customer Value Analysis. D) Database Marketing. Show Answer Correct Answer: B) Customer Relationship Management. ← PreviousNext →Related QuizzesEconomy QuizzesMarketing Management Quiz 1Marketing Management Quiz 2Marketing Management Quiz 3Marketing Management Quiz 4Marketing Management Quiz 5Marketing Management Quiz 6Marketing Management Quiz 7Marketing Management Quiz 8Marketing Management Quiz 9 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books