This quiz works best with JavaScript enabled. Home > Economy > Business > Marketing Management – Quiz 47 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Marketing Management Quiz 47 (20 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. New-to-the-world products are ..... A) Low-cost products designed to obtain an edge in highly competitive markets. B) New product enhancements that supplement established products. C) New versions of an existing product that has been less successful. D) New products that create an entirely new market. Show Answer Correct Answer: D) New products that create an entirely new market. 2. THE BUSINESS UNIT THAT IS OPERATING IN HIGH MARKET GROWTH RATE BUT IN A LOW COMPETITIVE ENVIRONMENT BELONG IN WHAT BCG MATRIX? A) QUESTION MARK. B) CASH COW. C) DOG. D) STAR. Show Answer Correct Answer: B) CASH COW. 3. At which time did marketing emerge? A) During the middle ages. B) During World War I. C) During the Industrial Revolution. D) During the twentieth century. Show Answer Correct Answer: C) During the Industrial Revolution. 4. The reliability of a search result is: A) The degree to which the results are accurate. B) The degree to which the results disprove your theory. C) The degree to which the results are consistent. D) The degree to which the results are inaccurate. Show Answer Correct Answer: C) The degree to which the results are consistent. 5. Which of the following utilities involves making products? A) Information utility. B) Place utility. C) Form utility. D) Possession utility. Show Answer Correct Answer: C) Form utility. 6. Some customers are currently using a competitor's brand or don't purchase a certain type of product. It is ..... for marketers to identify, obtain information on, and woo these people. A) Easy. B) Moderately difficult. C) Challenging. D) Impossible. Show Answer Correct Answer: C) Challenging. 7. What types of skills are important to have in a career in marketing? A) Analytical careers. B) Creativity. C) Problem solving skills. D) All of the above. Show Answer Correct Answer: D) All of the above. 8. Select the factor based on the explanation:Companies want more than one product to reach customers. For example, the Nintendo Wii has not just the console, but accessories, games, etc. A) Product Line (Depth, Extension & Contraction). B) Branding. C) Packaging. D) Product Modification. E) Repositioning. Show Answer Correct Answer: A) Product Line (Depth, Extension & Contraction). 9. Identify the purpose for a business to use inventory control systems.For example, companies will be able to identify errors in the point-of-sale system. A) Manage the amount of products. B) Theft. C) Errors. D) None of above. Show Answer Correct Answer: C) Errors. 10. A warranty that covers the entire product is known as a(n) ..... warranty. A) Full. B) Limited. C) Express. D) Implied. Show Answer Correct Answer: A) Full. 11. What is the expansion of PLC? A) Production life cycle. B) Product life cycle. C) Product line cycle. D) Production level concepts. Show Answer Correct Answer: B) Product life cycle. 12. Who created the hierarchy of needs? A) Maslow. B) Watson. C) Skinner. D) Freud. Show Answer Correct Answer: A) Maslow. 13. Works mainly online determining the best means to reach consumers on the Internet. A) Product Management. B) Market Research Analysist. C) Promotions. D) None of above. Show Answer Correct Answer: A) Product Management. 14. What types of applications help computer users manage their appointments and work activities through email software programs? A) Task, calendar, and contact functions. B) Calendar, addrss book, and view mechanisms. C) Contact, workbook, and view settings. D) Address book, task, workbook features. Show Answer Correct Answer: A) Task, calendar, and contact functions. 15. Doctor's services consist mainly of ..... elements. A) Product. B) Search. C) Experience. D) Credence. Show Answer Correct Answer: D) Credence. 16. Relationship marketing means A) Selling to relatives. B) Selling by relatives. C) After sale service. D) Cross selling. E) None of these. Show Answer Correct Answer: C) After sale service. 17. ..... process refers to original products, product improvements, product modifications, and new brands developed from the firm's own research and development capabilities. A) New Product Development. B) Acquisition. C) Market Share Development. D) Market Segmentation. Show Answer Correct Answer: A) New Product Development. 18. ..... decisions dictate how much to charge for goods and services in order to MAKE A PROFIT. A) Pricing. B) Promotion. C) Selling. D) Market Planning. Show Answer Correct Answer: A) Pricing. 19. Natural resources are provided by nature, and capital resources are provided by A) Machinery. B) People. C) Technology. D) Automation. Show Answer Correct Answer: B) People. 20. ..... consists of all the org. that acquire goods and services used in the production of other products or services that are sold, rented or supplied to others. A) Monopoly market. B) Consumer market. C) Business market. D) None of the above. Show Answer Correct Answer: C) Business market. ← PreviousNext →Related QuizzesEconomy QuizzesMarketing Management Quiz 1Marketing Management Quiz 2Marketing Management Quiz 3Marketing Management Quiz 4Marketing Management Quiz 5Marketing Management Quiz 6Marketing Management Quiz 7Marketing Management Quiz 8Marketing Management Quiz 9 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books