This quiz works best with JavaScript enabled. Home > Economy > Business > Marketing Management – Quiz 46 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Marketing Management Quiz 46 (20 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Identify the factor based on the given explanation.As consumer perception increases, so will the price and vice versa A) Cost & Expenses. B) Supply & Demand. C) Consumer Perception. D) Competition. E) Government. Show Answer Correct Answer: C) Consumer Perception. 2. Dennis has a great idea for a new type of tennis ball that, if produced, would be better than any ball currently on the market. He pitches his idea to a few investors. Which of the four Ps should these investors consider first? A) Product. B) Price. C) Promotion. D) Place. Show Answer Correct Answer: A) Product. 3. Which of the following Four Ps of Marketing directly impacts revenue? a. Promotion b. Price c. Product d. Place A) A. B) B. C) C. D) D. Show Answer Correct Answer: B) B. 4. Joseph received an email message from his supervisor and wants to send it to his coworker, Jackie. What email function key would Joseph use to send the message to Jackie? A) Reply. B) Forward. C) Edit. D) New. Show Answer Correct Answer: B) Forward. 5. Select the explanation for merchandising-related discounts, Percentage or dollar reduction in the retail price A) Cash discounts. B) Quantity discounts. C) Trade discounts. D) Seasonal discounts. Show Answer Correct Answer: A) Cash discounts. 6. Which wants for specific products backed by an ability to pay? A) Need. B) Wants. C) Demand. D) Ability. Show Answer Correct Answer: C) Demand. 7. What are the seven p's of marketing A) Product, price, place, promotion. B) Physical evidence, people, process. C) Personal selling. D) Product, cost based pricing. E) 1 and 2. Show Answer Correct Answer: E) 1 and 2. 8. In an economic system, the decision to sell products to middle class teenagers whose hobbies include sports answers which economic choice? A) What to produce?. B) For whom to produce?. C) How to produce?. D) When to produce?. Show Answer Correct Answer: B) For whom to produce?. 9. Media publics do NOT include: A) Radio and television. B) Newspapers and magazines. C) Social media. D) Government. Show Answer Correct Answer: D) Government. 10. Those who are interested in buying the shares of a company which are naturally interested in the financial statements to know how safe the investment already made is and how safe the proposed investment will be. A) Capitalists. B) Creditors. C) Investors. D) Workers. Show Answer Correct Answer: C) Investors. 11. Which can be produced and marketed as a product? A) Ideas. B) Information. C) Experiences. D) Persons. Show Answer Correct Answer: B) Information. 12. Select the technique and example used in pricing products.Technique:Setting prices that end in either odd numbers to send a message of value or ending in positive numbers to send the message of high quality. Example:$ 19.99-Value$ 20-High Quality A) Odd-Even Pricing. B) Prestige Pricing. C) Multiple Unit Pricing. D) Bundle Pricing. Show Answer Correct Answer: A) Odd-Even Pricing. 13. Conducting a survey to gather information is: A) Secondary research. B) Observational research. C) Ethnographic research. D) Primary research. Show Answer Correct Answer: D) Primary research. 14. With self-service, the ..... of the service encounter is reduced by the standardization of the equipment. A) Purchaser. B) Provider. C) Desirability. D) Variability. Show Answer Correct Answer: D) Variability. 15. Which of the following is not considered a technological innovation: A) The wheel. B) The weather. C) The internet. D) The cell phone. Show Answer Correct Answer: B) The weather. 16. It is appropriate for a participant to ask questions during a staff meeting when A) The agenda is being distributed. B) Another participant is speaking. C) S/he needs a point clarified. D) S/he does not agree with the speaker. Show Answer Correct Answer: C) S/he needs a point clarified. 17. Sia went to a shop and expressed her desire to buy a copper water bottle only of prestige company. Identify the component related to branding being described here. A) Trade mark. B) Generic name. C) Brand name. D) Brand mark. Show Answer Correct Answer: C) Brand name. 18. 'Lifebuoy soap' and 'Close up toothpaste' are manufactured by ..... A) Nestle. B) Proctor and Gamble. C) Hindustan Unilever Ltd. D) Amul. Show Answer Correct Answer: C) Hindustan Unilever Ltd. 19. Coca Cola test marketed New Coke by conducting taste test in focus groups. What marketing function did they implement? A) Distribution. B) Marketing information management. C) Selling. D) Promotion. Show Answer Correct Answer: B) Marketing information management. 20. During the last three months of the year, a grocery store stocks its shelves with plenty of canned pumpkin in order to increase the pumpkin's ..... utility. A) Time. B) Form. C) Information. D) Price. Show Answer Correct Answer: A) Time. ← PreviousNext →Related QuizzesEconomy QuizzesMarketing Management Quiz 1Marketing Management Quiz 2Marketing Management Quiz 3Marketing Management Quiz 4Marketing Management Quiz 5Marketing Management Quiz 6Marketing Management Quiz 7Marketing Management Quiz 8Marketing Management Quiz 9 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books