This quiz works best with JavaScript enabled. Home > Economy > Business > Marketing Management – Quiz 45 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Marketing Management Quiz 45 (20 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. 'Maldives is safe to visit in Covid Pandemic' What is marketed here? A) Service. B) Idea. C) Place. D) Event. Show Answer Correct Answer: C) Place. 2. Which of the following elements is specifically related to a societal orientation? A) Earning a profit. B) Total quality management. C) Concern for ethical behaviour. D) Defining clear objectives. Show Answer Correct Answer: C) Concern for ethical behaviour. 3. Dove was originally a facial bar soap. Unilever has developed products in the body wash, hair care, moisturizer, and antiperspirant segments with the Dove brand name. Unilever has engaged in ..... with this brand. A) Functional launching. B) Product stretching. C) Commercialization. D) Business analysis. E) Innovation diffusion. Show Answer Correct Answer: B) Product stretching. 4. What is the measure of the output of a worker, machine, or an entire national economy in relation to the creation of goods and services to produce wealth? A) Economy. B) Efficiency. C) GDP. D) Productivity. Show Answer Correct Answer: D) Productivity. 5. Putting out "Wet Floor" signs is one way to handle risk and is known as which of the following? A) Avoid. B) Shift. C) Retain. D) Reduce. Show Answer Correct Answer: D) Reduce. 6. Pricing helps determine ..... A) Profits. B) Advertising. C) Value & image. D) Product & management. Show Answer Correct Answer: A) Profits. 7. . Which step in the new-product development process involves seeking feedback from consumers in order to know what response they would give to a proposed product? A) Idea generation. B) Product screning. C) Concept testing. D) Feasibility analysis. Show Answer Correct Answer: C) Concept testing. 8. What is Marketing Management? A) Managing the market. B) Act that describes how a market is managed. C) How to sell. D) Activity that shows the aspects of Marketing. Show Answer Correct Answer: B) Act that describes how a market is managed. 9. Under which marketing philosophy, the firm shifted from quantity of production to quality of products? A) Production concept. B) Product concept. C) Selling concept. D) Marketing concept. Show Answer Correct Answer: B) Product concept. 10. IT IS THE HEART OF THE INTERNAL RECORDS SYSTEM. A) SALES INFORMATION SYSTEMS. B) THE ORDER-TO-PAYMENT CYCLE. C) DATABASES. D) DATA MINING. Show Answer Correct Answer: B) THE ORDER-TO-PAYMENT CYCLE. 11. The managerial perspective is important with respect to assessing whether serving a specific ..... is consistent with overall corporate goals. A) Market segment. B) Product. C) Provider. D) Competitor. Show Answer Correct Answer: A) Market segment. 12. Define the term Advertising: A) Following and studying a professional in order to learn a trade. B) The name, symbol, slogan message or design used to identify a products reputation and image. C) A company offers several complementary products in one package. D) The act of calling public attention to a product or service. Show Answer Correct Answer: D) The act of calling public attention to a product or service. 13. Which of the following is not included in price mix A) Credit policy. B) Trade discount and cash discount. C) Demand for a product. D) Period of credit. Show Answer Correct Answer: C) Demand for a product. 14. In order to enhance the easy marketability of the products, Dev, a producer gets the home furnishing products manufactured in conformation to the predetermined specifications . Identify the type of marketing function being described in the given case. A) Physical distribution. B) Standardisation and grading. C) Transportation. D) Warehousing. Show Answer Correct Answer: B) Standardisation and grading. 15. Which one of the following is not a 4 P's of marketing? A) Public. B) Promotion. C) Price. D) Place. Show Answer Correct Answer: A) Public. 16. Steven needs to determine the most cost effective way to have his products distributed from the producer to his customers. This function of marketing is known as: A) Channel Management. B) Marketing-Information Management. C) Pricing. D) Product/Service Management. Show Answer Correct Answer: A) Channel Management. 17. Develop marketing mix (4 Ps) strategy is the ..... in marketing process. A) First step. B) Second step. C) Third step. D) Fourth step. Show Answer Correct Answer: C) Third step. 18. Which choice includes all the types of employers that exist in the Marketing, Sales, and Service career cluster? A) Private companies, the government, self-employers, and organizations. B) Private companies. C) Private companies and self-employers. D) The government, self-employers, and organizations. Show Answer Correct Answer: A) Private companies, the government, self-employers, and organizations. 19. A very small section of the whole market which has not yet been identified and served by competitors is referred to as: A) Segment marketing. B) Local marketing. C) Niche marketing. D) Individual marketing. Show Answer Correct Answer: C) Niche marketing. 20. Which category not fall under marketing mix? A) People. B) Process. C) Physical evidence. D) Placement. Show Answer Correct Answer: D) Placement. ← PreviousNext →Related QuizzesEconomy QuizzesMarketing Management Quiz 1Marketing Management Quiz 2Marketing Management Quiz 3Marketing Management Quiz 4Marketing Management Quiz 5Marketing Management Quiz 6Marketing Management Quiz 7Marketing Management Quiz 8Marketing Management Quiz 9 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books