This quiz works best with JavaScript enabled. Home > Economy > Business > Marketing Management – Quiz 44 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Marketing Management Quiz 44 (20 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Rechargeable batteries are an example of what type of innovation? A) Product. B) Paradigm. C) Convertible. D) Categorical. Show Answer Correct Answer: A) Product. 2. This includes all the experiences the customer will have on the way to obtaining and using the offering. A) Value Delivery System. B) Value Proposition. C) Loyalty. D) Customer Relationship Management. Show Answer Correct Answer: A) Value Delivery System. 3. Components of a laptop are examples of A) Durable products. B) Materials and parts. C) Installations. D) Maintenance and repairs. Show Answer Correct Answer: D) Maintenance and repairs. 4. A means of encouraging appropriate workplace behavior in order to improve employee performance. A) Remedial action. B) Preventive discipline. C) Corrective Discipline. D) Effective Management Techniques. Show Answer Correct Answer: A) Remedial action. 5. Companies pursue ..... as their major price objective if they are plagued with overcapacity, intense competition, or changing consumer wants. A) Maximum profit share. B) Market skimming. C) Survival. D) Maximum market share. Show Answer Correct Answer: C) Survival. 6. Choose the concept to the following definition:It consists of the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers. A) Microenvironment. B) Macroenvironment. C) Marketing Environment. D) None of above. Show Answer Correct Answer: C) Marketing Environment. 7. Which of the following statements is true of spreadsheets: A) "Row" and "column" are interchangeable terms. B) A cell is where a column and row intersect. C) A column is horizontal, while a row is vertical. D) A row is where a column and cell intersect. Show Answer Correct Answer: B) A cell is where a column and row intersect. 8. Why does a company measure productivity? A) Understand the capacity of a company at a given time. B) To see who is a good worker. C) Reduce costs. D) Increase sales. Show Answer Correct Answer: A) Understand the capacity of a company at a given time. 9. Give clear directions; Be consistent; Treat employees fairly; Be firm when necessary; Set a good example; Delegate responsibility; Foster teamwork; Be ethical. A) Effective Management Techniques. B) Horizontal Organization. C) Rewards and encourage creativity. D) Human Resources. Show Answer Correct Answer: A) Effective Management Techniques. 10. ..... are an important link within the company's overall "value delivery system" since they supply the resources required by the company to produce its merchandise and service. A) Competitor networks. B) Marketing intermediaries. C) Suppliers. D) Service representatives. Show Answer Correct Answer: C) Suppliers. 11. Products that move back to the manufacturer for recycling or refurbishing are moving through ..... channels. A) Multi-flow. B) Reverse-flow. C) Industrial. D) Disposal. Show Answer Correct Answer: B) Reverse-flow. 12. Product information gathered from Internet use is: A) Implementation. B) Market segmentation. C) Demographics. D) Market research. Show Answer Correct Answer: D) Market research. 13. Manny has a new idea for a new cleanser that would decrease the time in cleaning tiled floors. He thinks this product would be better than any cleanser currently on the market. Which of the four Ps should these investors consider first? A) Product. B) Price. C) Promotion. D) Place. Show Answer Correct Answer: A) Product. 14. Why is it important for businesses to monitor customer purchases? A) To satisfy consumers' needs and wants. B) To block consumers' economic votes. C) To promote slow-selling merchandise. D) To classify their products. Show Answer Correct Answer: A) To satisfy consumers' needs and wants. 15. This includes the packaging, style, feature, quality, and the brand name of the product. A) Core Benefit. B) Actual Product. C) Augmented Product. D) Potential Product. Show Answer Correct Answer: B) Actual Product. 16. Identify the type of market research data based on the characteristics below:Data that can help company's understand consumer wealth, demographic data (US Census), etc to drive business decisions. A) Company data. B) Competitor data. C) Government data. D) Market research data. Show Answer Correct Answer: C) Government data. 17. Which of the following is an example of descriptive research? A) Clinical trial. B) Survey. C) Interview. D) Focus group. Show Answer Correct Answer: B) Survey. 18. In an economy, individuals, businesses and the government have a variety of choices on which to spend their money. Once the choice is made, the alternative choices given up are considered: A) Opportunity costs. B) Trade offs. C) Decision. D) Possibilities. Show Answer Correct Answer: B) Trade offs. 19. What is the term used to describe the coordination of all marketing strategies in a company known as product, price, place and promotion? A) Market segmentation. B) Marketing. C) Marketing Mix. D) Economics. Show Answer Correct Answer: C) Marketing Mix. 20. Kegiatan "simplified & applied territory management concept" dan "exhibition standardization" termasuk kedalam marketing mix strategy yang mana? A) Product. B) Price. C) Place. D) Promotion. E) Plan. Show Answer Correct Answer: C) Place. ← PreviousNext →Related QuizzesEconomy QuizzesMarketing Management Quiz 1Marketing Management Quiz 2Marketing Management Quiz 3Marketing Management Quiz 4Marketing Management Quiz 5Marketing Management Quiz 6Marketing Management Quiz 7Marketing Management Quiz 8Marketing Management Quiz 9 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books