This quiz works best with JavaScript enabled. Home > Economy > Business > Marketing Management – Quiz 43 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Marketing Management Quiz 43 (20 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Following is the importance of studying Rural Marketing Environment A) Helpful in recognizing new market opportunities. B) Helpful in taking marketing decisions. C) All of the above. D) Helpful in understanding rural market conditions. Show Answer Correct Answer: C) All of the above. 2. Subdividing of market into homogeneous subsections of customers is referred to as: A) Target marketing. B) Market segmentation. C) Product positioning. D) Differentiated marketing. Show Answer Correct Answer: B) Market segmentation. 3. Task environment in marketing is otherwise referred to as: A) Micro environment. B) Macro environment. C) Competitive environment. D) Socio-cultural environmnet. Show Answer Correct Answer: A) Micro environment. 4. Which stage is where profits are at all time high A) Growth. B) Decline. C) Maturity. D) Introduction. Show Answer Correct Answer: C) Maturity. 5. Content planning & content production termasuk strategy digital marketing yang mana? A) Identify. B) Develop. C) Engagement. D) Accelerate. Show Answer Correct Answer: B) Develop. 6. Newlyweds are most likely to spend money on which of the following? A) Charitable giving. B) Furniture. C) Music. D) Health care. Show Answer Correct Answer: B) Furniture. 7. Transporting and storing goods is part of which of the following marketing functions? A) Inventory channel. B) Physical distribution channel. C) Direct marketing channel. D) Warehousing channel. Show Answer Correct Answer: B) Physical distribution channel. 8. A request for information is also called a/an: A) Investigate competitors. B) Identify problems. C) Evaluate market share. D) Analyze economic changes. Show Answer Correct Answer: D) Analyze economic changes. 9. What is not included in the marketing mix strategy is? A) Product. B) Price. C) Place. D) Promotion. E) Plan. Show Answer Correct Answer: E) Plan. 10. Buy 2 soaps get 1 soap free. Identify the technique of sales promotion. A) Quantity gift. B) Product combination. C) Discount. D) Rebate. Show Answer Correct Answer: A) Quantity gift. 11. An analysis of outside influences on an organization is called: A) PEST analysis. B) Marketing mix. C) Executive summary. D) SWOT analysis. Show Answer Correct Answer: A) PEST analysis. 12. Jason works for Sky Airlines. When reserving airline tickets for customers by telephone, Jason needs to obtain the customer's desired arrival and departure locations, travel dates, and A) Passport and credit card information. B) Identification number and email adress. C) Contact and payment information. D) Telephone number and travel code. Show Answer Correct Answer: C) Contact and payment information. 13. Rob decides that he really can't know if Patrick will help him unless he asks, so he decides to do so. Which step of the seven-step problem-solving method does this situation illustrate? A) Evaluate the solution. B) Select and implement a solution. C) Define the problem. D) Determine possible solutions. Show Answer Correct Answer: B) Select and implement a solution. 14. The ..... is something that the consumer needs or wants. a. Price b. Product c. Package d. Item A) A. B) B. C) C. D) D. Show Answer Correct Answer: B) B. 15. Deciding the amount to charge customers for products/services based on demand, completion, and the costs of raw materials. A) Distribution. B) Marketing Information Systems/Market Research. C) Product/Service Management. D) Pricing. Show Answer Correct Answer: D) Pricing. 16. Which of the following is NOT likely to be a demographic characteristic of a population? A) Income level. B) Age. C) Lifestyle. D) Education. Show Answer Correct Answer: C) Lifestyle. 17. Nikki loves order and efficiency. She works to make sure that the supply chain is running properly and loves to organize and track her company's products. Which career path is Nikki most likely in? A) Buying and Merchandising. B) Distribution and Logistics. C) E-Marketing. D) Management. Show Answer Correct Answer: D) Management. 18. Before introducing a product to the marketplace, a business might monitor its competitors' ..... strategies. A) Training. B) Scheduling. C) Auditing. D) Pricing. Show Answer Correct Answer: D) Pricing. 19. Producing a positive public image. Campaign to create a favorable public image for a person, organization or company is the definition for ..... A) Mass Marketing. B) Public Relations. C) Promotions. D) Product Line. Show Answer Correct Answer: B) Public Relations. 20. Direct marketing is also known as: A) Zero channel. B) One channel. C) Two channel. D) Three channel. Show Answer Correct Answer: A) Zero channel. ← PreviousNext →Related QuizzesEconomy QuizzesMarketing Management Quiz 1Marketing Management Quiz 2Marketing Management Quiz 3Marketing Management Quiz 4Marketing Management Quiz 5Marketing Management Quiz 6Marketing Management Quiz 7Marketing Management Quiz 8Marketing Management Quiz 9 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books