This quiz works best with JavaScript enabled. Home > Economy > Business > Marketing Management – Quiz 42 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Marketing Management Quiz 42 (20 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. What can a business do to determine if there are problems with its customer-service levels in relation to its product-distribution strategies? A) Conduct a break-even analysis. B) Evaluate its channel members' performance. C) Analyze the product's quality standards. D) Examine the organizational chart. Show Answer Correct Answer: B) Evaluate its channel members' performance. 2. The level of packing used to present a gift to your friend on his birthday- A) Primary. B) Secondary. C) Transportation. D) None. Show Answer Correct Answer: B) Secondary. 3. A ..... is an elaborated version of the idea expressed in consumer terms. A) Test brand. B) "alpha" product. C) "beta" version. D) Product concept. Show Answer Correct Answer: D) Product concept. 4. Which of the following is a true statement about marketing plans? A) They require a lot of time and effort to write. B) They are important only for new businesses. C) They are internal documents written for management. D) They work best for big companies. Show Answer Correct Answer: A) They require a lot of time and effort to write. 5. Which function is concerned with making decisions about investments and credit? A) Marketing information management. B) Pricing. C) Financing. D) Distribution. Show Answer Correct Answer: C) Financing. 6. The ..... market consists of people who purchase goods and services for personal use. A) Industrial. B) Consumer. C) Customer. D) Business. Show Answer Correct Answer: B) Consumer. 7. In order to decide which tasks are most important and the order in which the tasks are to be completed, planners can use the A) GDP Factor. B) ABC Principle. C) RH Factor. D) XYZ Principle. Show Answer Correct Answer: B) ABC Principle. 8. Charles Schwab enables its customers to do transactions in its branches, over the phone, or on the Internet. This is an example of a company using ..... channels. A) Interactive. B) Hybrid. C) Dual. D) Targeted. Show Answer Correct Answer: B) Hybrid. 9. What activity are Nikki and Josh performing when they read over a scenario and then act out the parts in a training class? A) Experimenting. B) Brainstorming. C) Meditation. D) Role-playing. Show Answer Correct Answer: D) Role-playing. 10. Is all the activities of designing and producing the container for a product. A) Packaging. B) Product Line. C) Product-Mix. D) None of above. Show Answer Correct Answer: A) Packaging. 11. Creating brand awareness is a duty in which pathway? A) Professional Sales. B) Marketing Management. C) Merchandising. D) Marketing Research. Show Answer Correct Answer: A) Professional Sales. 12. The three areas of consideration that should be balanced in the societal marketing concept are consumer wants, society's interests, and ..... A) Human welfare. B) Want satisfaction. C) Company profits. D) Short-run wants. Show Answer Correct Answer: A) Human welfare. 13. A popular tool for segmenting that uses psychographic data, and that is based on the belief that one's attitudes and value system determine one's orientation to certain products and/or brands is called A) Experian. B) VALS. C) Mals. D) Prizm. Show Answer Correct Answer: B) VALS. 14. Collection of ..... is a basis to make decisions. A) Product. B) Information. C) Service. D) Decision. Show Answer Correct Answer: B) Information. 15. The job of a marketer, is to add to the ..... of the product so that the customers prefer it in relation to the competing products and decide to purchase it. A) Features. B) Quality. C) Quantity. D) Value. Show Answer Correct Answer: D) Value. 16. Value-added services' means ..... A) Better value at a premium. B) Costlier services. C) Additional services. D) Better value at a discount. Show Answer Correct Answer: C) Additional services. 17. Identify the purpose for a business to use inventory control systems.For example, by controlling how much products are in inventory will help businesses identify theft in their company. A) Manage the amount of products. B) Theft. C) Errors. D) None of above. Show Answer Correct Answer: B) Theft. 18. If demand hardly changes with small changes in price the demand is ..... A) Elastic. B) Neutral. C) Inelastic. D) Unitary. Show Answer Correct Answer: C) Inelastic. 19. A description of the ultimate goals of a company. A) Recruiting. B) Mission Statement. C) Human Resources. D) Rewards and encourage creativity. Show Answer Correct Answer: B) Mission Statement. 20. Ajay calls his friend Akash and requests him to sell one of his paintings to Rama's mother. In this transaction who is the marketer? A) Ajay. B) Akash. C) None. D) Both. Show Answer Correct Answer: A) Ajay. ← PreviousNext →Related QuizzesEconomy QuizzesMarketing Management Quiz 1Marketing Management Quiz 2Marketing Management Quiz 3Marketing Management Quiz 4Marketing Management Quiz 5Marketing Management Quiz 6Marketing Management Quiz 7Marketing Management Quiz 8Marketing Management Quiz 9 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books