This quiz works best with JavaScript enabled. Home > Economy > Business > Marketing Management – Quiz 41 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Marketing Management Quiz 41 (20 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. In which Marketing pathway do employees transfer goods and services to other businesses and individuals? a. Professional Sales b. Marketing and Communications c. Merchandising d. Marketing Research A) A. B) B. C) C. D) D. Show Answer Correct Answer: A) A. 2. Some fast food restaurant offers tasty and convenient food at affordable prices, but doing so they contribute to a national obesity epidemic and environmental problems. These fast food restaurant overlook the ..... philosophy. A) Marketing concept. B) Production concept. C) Societal marketing concept. D) Selling concept. Show Answer Correct Answer: C) Societal marketing concept. 3. Phase III in the evolution of rural marketing belongs to the time period A) 1960-1980s. B) 1990s-2010s. C) Before 1960s. D) 1980s-1990s. Show Answer Correct Answer: B) 1990s-2010s. 4. Which of the following is not part of the marketing concept? A) Customer needs. B) Integrated marketing. C) Profits through customer satisfaction. D) Profits through sales volume. Show Answer Correct Answer: D) Profits through sales volume. 5. Which of the tools of public relations describes the financial activities of the company- A) Press Kit. B) Annual Reports. C) Press Release. D) News Letter. Show Answer Correct Answer: B) Annual Reports. 6. Which of the following is the example of a tube of shaving cream? A) Primary Packaging. B) Secondary Packaging. C) Transportation Packaging. D) None of these. Show Answer Correct Answer: A) Primary Packaging. 7. Ration shop is a- A) Wholesale Trade. B) Public Distribution. C) Direct sale. D) None of these. Show Answer Correct Answer: B) Public Distribution. 8. Which is not part of the Advertising group- A) Print. B) Digital. C) Outdoors. D) Broadcast. Show Answer Correct Answer: C) Outdoors. 9. Bad variability involves ..... A) Weather patterns. B) Errors in the system. C) Technology. D) Manufacturing tolerances. Show Answer Correct Answer: B) Errors in the system. 10. When you go out for dinner in a restaurant, who will be considered as the marketer? A) You. B) The restaurant owner. C) Both. D) None of above. Show Answer Correct Answer: B) The restaurant owner. 11. Planning, promoting, distributing products A) Marketing Concept. B) Marketing Mix. C) Market Share. D) Marketing. Show Answer Correct Answer: D) Marketing. 12. Disney sells its videos through five main channels:movie rental stores like Blockbuster, Disney company retail stores, and a few other retailers. Disney is a good example of what type of distribution? A) Selective distribution. B) Intensive distribution. C) Multi-channel distribution. D) Integrated distribution. Show Answer Correct Answer: A) Selective distribution. 13. The process of planning, pricing, promoting, and selling goods or services that satisfy customers needs is called ..... A) Selling. B) Promoting. C) Marketing. D) Marketing Concept. Show Answer Correct Answer: C) Marketing. 14. Kwacky Kwackers needs a new package design for its crackers. Which marketing professional field would be responsible for creating the new package? A) Marketing research. B) Product management. C) Advertising. D) Channel management. Show Answer Correct Answer: B) Product management. 15. Which of the following is NOT a type of factor in a company's macroenvironment? A) Demographic. B) Economic. C) Technology. D) Competitor. Show Answer Correct Answer: D) Competitor. 16. An ad informing consumers of a company's efforts to stop pollution is an example of ..... promotion. A) Promotional. B) Institutional. C) Direct-mail. D) Retail. Show Answer Correct Answer: B) Institutional. 17. Which of the following is most closely related with the organic growth of an organization? A) Entering new marketplaces. B) Increasing the operational profitability. C) Increasing productivity of employees. D) Developing new products from within. Show Answer Correct Answer: D) Developing new products from within. 18. Firms that share similar or the same activity as our main activity in the company are A) The intermediaries. B) The suppliers. C) The competitors. D) None of above. Show Answer Correct Answer: C) The competitors. 19. Magazines and pastries are examples of ..... products. A) Convenience. B) Shopping. C) Specialty. D) All the above. Show Answer Correct Answer: A) Convenience. 20. Income, ethnic background, gender, and age are all examples of ..... segmentation bases. A) Geodemographic. B) Organizational. C) Demographic. D) Socioeconomic. Show Answer Correct Answer: C) Demographic. ← PreviousNext →Related QuizzesEconomy QuizzesMarketing Management Quiz 1Marketing Management Quiz 2Marketing Management Quiz 3Marketing Management Quiz 4Marketing Management Quiz 5Marketing Management Quiz 6Marketing Management Quiz 7Marketing Management Quiz 8Marketing Management Quiz 9 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books