This quiz works best with JavaScript enabled. Home > Economy > Business > Marketing Management – Quiz 40 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Marketing Management Quiz 40 (20 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. What is it known as? A firm attempts to serve all customer groups with all the products they might need. A) Full coverage. B) All round coverage. C) Full market coverage. D) None of above. Show Answer Correct Answer: C) Full market coverage. 2. Ideas that are developed in one country may be considered for another so that economies of scale can be realized. This is a demonstration of A) Differential marketing management. B) Global management. C) Customer-centric marketing management. D) Regional marketing management. E) Target market management. Show Answer Correct Answer: B) Global management. 3. Which of the following is a good source of internal data? A) Commercial Internet databases. B) Professional marketing research firms. C) Data gathering. D) Marketing research. Show Answer Correct Answer: C) Data gathering. 4. What mistake can companies make when they define their core business? A) Being myopic. B) Seeing the big picture. C) Being too strategic. D) Being too technical. Show Answer Correct Answer: A) Being myopic. 5. Looks at what is going on in the market with the goal of forecasting sales of products or services A) Market Research. B) Brand Management. C) Public Relations. D) None of above. Show Answer Correct Answer: A) Market Research. 6. In charge of creating and maintaining a good public image for their business or organization that they work for or represent. A) E Marketing. B) Public Relations. C) Brand Management. D) None of above. Show Answer Correct Answer: B) Public Relations. 7. Market research must be:relevant, accurate, current, and what? A) Bias. B) Expensive. C) Correct. D) Impartial. Show Answer Correct Answer: D) Impartial. 8. Which of the following orientation emphasizes on product's benefits to the customer rather than product attributes? A) Product. B) Production. C) Sales. D) Market. Show Answer Correct Answer: D) Market. 9. Which of the following is not Correct? A) From buyers need to buyer wants. B) From local to global markets. C) From price to non-price competition. D) From buyers need to producers wants. Show Answer Correct Answer: D) From buyers need to producers wants. 10. A well-chosen celebrity can draw attention to a product or brand. The choice of the celebrity is critical. The most important factor is the celebrity's A) Trustworthiness. B) Likability. C) Credibility. D) Expertise. Show Answer Correct Answer: C) Credibility. 11. What is one question that a company needs to answer about a product that is in the introductory stage of its life cycle? A) Should we regionalize the product?. B) Does the product need to be modernized?. C) Should we take the product off the market?. D) How can we make the public aware of our product?. Show Answer Correct Answer: D) How can we make the public aware of our product?. 12. First stage of the product life cycle A) Start. B) Introduction. C) Beginning. D) Growth. Show Answer Correct Answer: B) Introduction. 13. ..... is described as the set of marketing tools that a firm uses to pursue its marketing objectives in a target market. A) Product Mix. B) Price Mix. C) Promotion Mix. D) Marketing Mix. Show Answer Correct Answer: D) Marketing Mix. 14. Finance, analysis and development, purchasing, and manufacturing are all activities that are a part of that element of the micro environment? A) The suppliers. B) The company's internal environment. C) The marketing channel firms. D) The publics. Show Answer Correct Answer: B) The company's internal environment. 15. Identify the type of market research data based on the characteristics below:Data that is collected by an outside agency to help understand more about the consumer perception of products, etc A) Company data. B) Competitor data. C) Government data. D) Market research data. Show Answer Correct Answer: D) Market research data. 16. A detailed version of the new product idea started in meaningful consumer form is known as ..... A) Idea Generation. B) Product Concept. C) Concept testing. D) Strategy Development. Show Answer Correct Answer: B) Product Concept. 17. Which of the following is NOT a demographic variable? A) Gender. B) Age. C) Culture. D) Education. Show Answer Correct Answer: C) Culture. 18. This is a promise about the experience customers can expect from the company's market offering and their relationship with the supplier. A) Value Delivery System. B) Value Proposition. C) Loyalty. D) Customer Relationship Management. Show Answer Correct Answer: B) Value Proposition. 19. Sarah is speaking to a customer who is decisive, forceful, and in a hurry. Sarah should A) Give the customer time to talk about himself/herself. B) Get to the point of her communication quickly. C) Discuss detailed statistics and information. D) Take time to develop a relationship with the customer. Show Answer Correct Answer: B) Get to the point of her communication quickly. 20. When using exploratory interviews to identify occupational interests, you should try to interview someone who A) Has an executive position in the company. B) Used to have the kind of job you want. C) Holds the kind of job you want. D) Hires people for the kind of job you want. Show Answer Correct Answer: C) Holds the kind of job you want. ← PreviousNext →Related QuizzesEconomy QuizzesMarketing Management Quiz 1Marketing Management Quiz 2Marketing Management Quiz 3Marketing Management Quiz 4Marketing Management Quiz 5Marketing Management Quiz 6Marketing Management Quiz 7Marketing Management Quiz 8Marketing Management Quiz 9 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books