This quiz works best with JavaScript enabled. Home > Economy > Business > Marketing Management – Quiz 39 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Marketing Management Quiz 39 (20 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Who makes the decisions in a Market economic system? A) Government. B) Consumers. C) Based upon customs, beliefs, religion and habits. D) None of above. Show Answer Correct Answer: B) Consumers. 2. "Profits could be maximized by attracting and persuading customers to buy the products." Identify the concept of marketing management highlighted by this statement. A) PRODUCTION. B) PRODUCT. C) MARKETING. D) SELIING. Show Answer Correct Answer: D) SELIING. 3. Natalie searched for 45-minutes to locate an important file folder, which she found under a pile of papers in an unmarked box that was stored under her desk. What action did Natalie fail to take that would have increased her efficiency and saved the company money? A) Using supplies wisely. B) Staying on task. C) Staying organized. D) Observing safety standards. Show Answer Correct Answer: C) Staying organized. 4. What is a tool that can help you determine possible career choices for yourself? A) An interest survey. B) Both a and b. C) None of the above. D) A career personality profile. Show Answer Correct Answer: B) Both a and b. 5. Annie has decided to mark up the cost of the newest bathing suit line she just ordered for her boutique by 50%. This is an example of the ..... marketing function. A) Pricing. B) Market research. C) Financing. D) Marketing. Show Answer Correct Answer: A) Pricing. 6. The focus of the ..... concept is on customer needs and the customer satisfaction becomes the means to achieving the firm's objectives of maximizing profits. A) Marketing. B) Production. C) Branding. D) None of above. Show Answer Correct Answer: A) Marketing. 7. Which form of external theft listed below involves stealing merchandise from a store? A) Shrinkage. B) Employee Theft. C) Shoplifting. D) Robbery. Show Answer Correct Answer: B) Employee Theft. 8. Mass marketing occurs when: A) A group of services are bundled together. B) All customers are treated in the same manner. C) A product is marketed as a large entity. D) Customers are segregated based on their earning potential. Show Answer Correct Answer: B) All customers are treated in the same manner. 9. Which of the following is a geographic factor? A) Price. B) Income. C) Market size. D) Media. Show Answer Correct Answer: C) Market size. 10. What is a good question to ask yourself when thinking about your future career? A) What are my strengths and weaknesses?. B) What issues or causes do I care most about?. C) All of the above. D) Which activities do I enjoy?. Show Answer Correct Answer: C) All of the above. 11. Six Flags Amusement Park wants to start offering more games in the game area that will attract more teenagers. While at the park, you are asked to complete a questionnaire about games you would like them to offer. This is an example of the ..... marketing function? A) Selling. B) Financing. C) Target marketing. D) Market research. Show Answer Correct Answer: D) Market research. 12. Which of the following is not a challenge or problem of Indian Rural Markets A) Many Languages and Diversity in culture. B) Underdeveloped People and Underdeveloped Markets. C) Rural Sales Management. D) Increasing sale of Branded Products. Show Answer Correct Answer: D) Increasing sale of Branded Products. 13. The best way for Melissa to determine if her company will pay the tuition for the class that she is taking at the community college is by A) Reviewing the production shedule. B) Asking her college counselor. C) Reading the employee handbook. D) Submitting a formal proposal. Show Answer Correct Answer: C) Reading the employee handbook. 14. What type of promotion would a company use in order to provide one-on-one contact with the customer to inform them about potential products? A) Advertising. B) Publicity. C) Personal Selling. D) Sales Promotion. Show Answer Correct Answer: C) Personal Selling. 15. A producer decides to use agents to get his products in the market. The producer is using ..... A) Direct distribution. B) Channel A Distribution. C) Intermediaries. D) No distribution. Show Answer Correct Answer: C) Intermediaries. 16. . Business A spends less on advertising than Business B. Both businesses sell the same products, but Business B charges higher prices than Business A. Which of the following factors has affected the prices of the business: A) Place. B) Supply. C) Product. D) Promotion. Show Answer Correct Answer: D) Promotion. 17. One of the purposes of establishing a relationship with a customer in the beginning of the selling process is to A) Put the customer on guard. B) Make a single sale. C) Gain the customer's confidence. D) Prevent customer's objections. Show Answer Correct Answer: C) Gain the customer's confidence. 18. KING OF THE MARKET A) SELLER. B) SERVANT. C) BUYER. D) UNCLE. Show Answer Correct Answer: C) BUYER. 19. A type of testing which the company selected certain stores in different geographic areas and ask them to keep its new product into their stores in return for a fee. A) Product Testing. B) Controlled Testing. C) Simulation Testing. D) None of above. Show Answer Correct Answer: B) Controlled Testing. 20. What is "Consumer Behaviour? " A) The way consumers behave in a shop. B) Making a repeat purchase. C) The thoughts consumers have and the actions they take when purchasing products. D) Customers being loyal to a business. Show Answer Correct Answer: C) The thoughts consumers have and the actions they take when purchasing products. ← PreviousNext →Related QuizzesEconomy QuizzesMarketing Management Quiz 1Marketing Management Quiz 2Marketing Management Quiz 3Marketing Management Quiz 4Marketing Management Quiz 5Marketing Management Quiz 6Marketing Management Quiz 7Marketing Management Quiz 8Marketing Management Quiz 9 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books