This quiz works best with JavaScript enabled. Home > Economy > Business > Marketing Management – Quiz 38 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Marketing Management Quiz 38 (20 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. To feel hunger is a ..... A) Want. B) Need. C) Desire. D) Satisfaction. Show Answer Correct Answer: B) Need. 2. Which is not the pricing strategy listed below? A) Cost Oriented. B) Market Oriented. C) Margin Pricing. D) Number Pricing. Show Answer Correct Answer: D) Number Pricing. 3. Any group that has an actual or potential interest in or impact on an organization's ability to achieve its objectives. A) Publics. B) Suppliers. C) Competitors. D) Customers. Show Answer Correct Answer: A) Publics. 4. A salesperson is most likely to find out how effectively a product actually functions in normal, everyday use from a(n) A) Advertiser. B) Competitor. C) Designer. D) Customer. Show Answer Correct Answer: D) Customer. 5. What is one advantage of observational research? A) Observational research is expensive to conduct. B) Observational research is time consuming. C) The researcher can read body language. D) There might be uncontrollable variables. Show Answer Correct Answer: C) The researcher can read body language. 6. Which type of duties do customer service professionals often perform? A) Preparing ads. B) Paying invoices. C) Handling complaints. D) Receiving shipments. Show Answer Correct Answer: C) Handling complaints. 7. This type of label provides information about product use, care, other features A) Descriptive. B) Brand. C) Grade. D) None of above. Show Answer Correct Answer: A) Descriptive. 8. Which one is not an example of an open question? A) Why do you think that?. B) Describe your experience?. C) Please explain your answer?. D) Please select your size. Show Answer Correct Answer: D) Please select your size. 9. Based in the customer's perception alone. A) Brand Identity. B) Brand Image. C) Brand Recall. D) Brand Recognition. Show Answer Correct Answer: B) Brand Image. 10. Which of the following is a true statement about the consensus-building process: A) It should involve only one or two ideas. B) It should always be conducted formally. C) It varies from group to group. D) It works best with only two people. Show Answer Correct Answer: C) It varies from group to group. 11. The central element of what is purchased is called the "core, " and anything bought on top of that is called what? A) Promotions. B) Goods. C) Value addeds. D) Extras. Show Answer Correct Answer: C) Value addeds. 12. Deciding how much to charge for goods and services A) Pricing. B) Unit Cost. C) Selling. D) Value. Show Answer Correct Answer: A) Pricing. 13. An informational tag, wrapper or printed message that is attached to a product or package A) Packaging. B) Label. C) FDA. D) UPC. Show Answer Correct Answer: B) Label. 14. Which of the following does not give exclusive ownership of certain types of property to individuals: A) Patent. B) Trademark. C) License. D) Copyright. Show Answer Correct Answer: C) License. 15. Select the technique and example used in pricing products.Technique:Pricing products in a given category at a particular price. Pricing Example:Pricing all pants at $ 25, $ 45, and $ 65. A) Promotional Pricing. B) Everyday Low Price (EDLP). C) Pricing Lining. D) Bundle Pricing. Show Answer Correct Answer: C) Pricing Lining. 16. What might cease if producers decide that their incomes are inadequate to continue making goods and services? A) Consumption. B) Competition. C) Compensation. D) Communication. Show Answer Correct Answer: A) Consumption. 17. Department that handles recruitment, hiring and firing, training and other employee matters. They maintain policies, plans, and procedures for the effective management of employees A) Supervisory-level management. B) Human Resources. C) Middle management. D) Vertical Organization. Show Answer Correct Answer: B) Human Resources. 18. This measure helps you find out where your customers are going. What are the reasons for loss of customers. A) Periodic Surveys. B) Mystery Shoppers. C) Customer Loss Rate. D) Monitor Competitive Performance. Show Answer Correct Answer: C) Customer Loss Rate. 19. Which is one way that many businesses use the marketing information contained in sales reports? A) To monitor expense accounts. B) To qualify potiental new customers. C) To improve the effectiveness of salespeople. D) To develop negotiating techniques. Show Answer Correct Answer: C) To improve the effectiveness of salespeople. 20. Which one is not an example of secondary research? A) Scholarly journals. B) Word of Mouth. C) Wikipedia. D) Focus groups. Show Answer Correct Answer: D) Focus groups. ← PreviousNext →Related QuizzesEconomy QuizzesMarketing Management Quiz 1Marketing Management Quiz 2Marketing Management Quiz 3Marketing Management Quiz 4Marketing Management Quiz 5Marketing Management Quiz 6Marketing Management Quiz 7Marketing Management Quiz 8Marketing Management Quiz 9 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books