This quiz works best with JavaScript enabled. Home > Economy > Business > Marketing Management – Quiz 37 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Marketing Management Quiz 37 (20 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. THIS LEVEL OF ORGANIZATION IS RESPONSIBLE FOR DESIGNING THE STRATEGIC PLAN TO GUIDE THE WHOLE ORGANIZATION A) PRODUCT LEVEL. B) DIVISION LEVEL. C) BUSINESS UNIT. D) CORPORATE LEVEL. Show Answer Correct Answer: D) CORPORATE LEVEL. 2. A 30-40 customers are selected and are invited to the store where they can buy anything. A) Product testing. B) Controlled testing. C) Simulation testing. D) None of above. Show Answer Correct Answer: C) Simulation testing. 3. Which of the following is an example of corporate responsibility: A) A company hires minority employees. B) A company expands its facilities. C) A company uses recycled materials in its products. D) A company pays its taxes on time. Show Answer Correct Answer: C) A company uses recycled materials in its products. 4. What characteristic of useful marketing information requires the information to be closely related to the situation in order to be the most use? A) Timeliness. B) Accessibility. C) Cost-effectiveness. D) Relevancy. Show Answer Correct Answer: D) Relevancy. 5. Providing marketing information is an important channel activity. Businesses rely on marketing information to determine A) How intermediaries are performing. B) Their target markets' needs and wants. C) How much to charge for their products. D) What to name their products. Show Answer Correct Answer: B) Their target markets' needs and wants. 6. What type of corporation may be owned by just a few people and does not offer its shares for sale to the general public? A) Private. B) General. C) Public. D) Limited. Show Answer Correct Answer: A) Private. 7. What is the term that is used to determine the profitability of a product that is another goal of pricing? A) Market share. B) Return on investment. C) Competition. D) Cost-Benefit Analysis. Show Answer Correct Answer: B) Return on investment. 8. Which element of marketing mix is responsible for making the goods available from the manufacturer to consumers? A) Product mix. B) Price mix. C) Place Mix. D) Promotion Mix. Show Answer Correct Answer: C) Place Mix. 9. Which of the following means selecting and safely using technological resources to accomplish work responsibilities in a productive manner? a. Job-specific technologies b. Internet use and security c. Information technology d. Telecommunications A) A. B) B. C) C. D) D. Show Answer Correct Answer: A) A. 10. This is an organized collection of comprehensive information about customer. A) Customer database. B) Database marketing. C) Data warehouse. D) Data mining. Show Answer Correct Answer: A) Customer database. 11. What is the best way for Michelle to organize the information that she has collected for a research report that she is writing? A) Edit her draft. B) Create the appendices. C) Correct grammatical errors. D) Develop an outline. Show Answer Correct Answer: D) Develop an outline. 12. Fill in the following blanks to explain how marketing has helped consumers bya. Lowering ..... of goods through competitionb ..... customers about goods and servicesc. Offering a ..... of products and services A) Prices b)Informing c)Wide Variety. B) Informing b)Offering c)select quality. C) Complaints b)Reaching c)specific niche. D) None of above. Show Answer Correct Answer: A) Prices b)Informing c)Wide Variety. 13. Major household appliances and heavy consumer durables are referred to as: A) Soft goods. B) Brown goods. C) White goods. D) Convenience goods. Show Answer Correct Answer: C) White goods. 14. Brad's job description states that he is responsible for developing and implementing the marketing programs for Bick's Pickles, the brand he has been hired to manage. Brad's job title is A) Category manager. B) Vice-president of marketing. C) Marketing director. D) Brand manager. E) Sales manager. Show Answer Correct Answer: D) Brand manager. 15. Which of the following sales promotion technique used to induce the buyers to buy the product? A) Rebate. B) Sampling. C) Lucky draw. D) Discounts. Show Answer Correct Answer: D) Discounts. 16. ..... is not a marketing concept A) Production concept. B) Selling Concept. C) Supplier concept. D) Societal concept. Show Answer Correct Answer: C) Supplier concept. 17. Marketing manager outlines the marketing activities that will be undertaken to execute the marketing strategy is known as A) Marketing plan. B) Marketing strategy. C) Marketing tactics. D) Marketing projections. Show Answer Correct Answer: C) Marketing tactics. 18. What can be marketed? A) Physical Products. B) Services. C) Tourist Place. D) Election Candidates. E) All of the above. Show Answer Correct Answer: E) All of the above. 19. One behavioral segment of great importance to the marketer is the ..... of the focal brand because it is relatively easy to communicate to this group. A) Past user. B) Future user. C) Current user. D) Non-user. Show Answer Correct Answer: C) Current user. 20. . a combination of four strategies used to market a product is called: A) PEST analysis. B) Marketing mix. C) Executive summary. D) SWOT analysis. Show Answer Correct Answer: B) Marketing mix. ← PreviousNext →Related QuizzesEconomy QuizzesMarketing Management Quiz 1Marketing Management Quiz 2Marketing Management Quiz 3Marketing Management Quiz 4Marketing Management Quiz 5Marketing Management Quiz 6Marketing Management Quiz 7Marketing Management Quiz 8Marketing Management Quiz 9 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books