This quiz works best with JavaScript enabled. Home > Economy > Business > Marketing Management – Quiz 36 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Marketing Management Quiz 36 (20 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. A Web crawler is: A) An insect that eats the wires on your computer. B) An internet bot that browses the web to find and file information. C) Researcher who creates surveys online. D) A virus on your computer. Show Answer Correct Answer: B) An internet bot that browses the web to find and file information. 2. What does the owner of a miniature gold business provide her customers with? A) A service. B) A promotion. C) A good. D) An exchange. Show Answer Correct Answer: A) A service. 3. '' the basic role of a firm is to identify a need and fill it"The marketing management philosophy highlighted in the given statement is: A) The production concept. B) The product concept. C) The marketing concept. D) None of above. Show Answer Correct Answer: C) The marketing concept. 4. Looks at the needs for certain products, and then coordinate all the stages of its development. A) Product Development. B) E Marketing. C) Promotion. D) None of above. Show Answer Correct Answer: A) Product Development. 5. This function is important for understanding the available opportunities and threats as well as strengths and weaknesses of the organisation and help in deciding what opportunities can best be pursued by it. A) Marketing Planning. B) Product Designing and Development. C) Customer Support Services. D) Gathering and Analysing Market Information. Show Answer Correct Answer: D) Gathering and Analysing Market Information. 6. Honest goal setting usually helps you to ..... your priorities A) Confuse. B) Clarify. C) Conceal. D) Complicate. Show Answer Correct Answer: B) Clarify. 7. Which tool of promotion mix involves direct face to face conversation with prospective customer? A) Sales promotion. B) Personal selling. C) Advertisement. D) Publicity. Show Answer Correct Answer: B) Personal selling. 8. Why is it important for businesses to follow local health ordinances? A) To prevent accidents in the workpl. B) To reduce the risk of widespread illness. C) To protect the natural environment. D) To lower the need for medical care facilities. Show Answer Correct Answer: B) To reduce the risk of widespread illness. 9. The management function of business is usually responsible for A) Setting policy. B) Serving customers. C) Preparing ads. D) Stocking shelves. Show Answer Correct Answer: A) Setting policy. 10. Four stages in life of a product A) Product Life Cycle. B) Technology Adoption Life Cycle. C) Dawg house life cycle. D) Ramen life cycle. Show Answer Correct Answer: A) Product Life Cycle. 11. It act as a silent salesman as it promotes the product and increases its sale. A) Labelling. B) Branding. C) Trade Mark. D) Packaging. Show Answer Correct Answer: D) Packaging. 12. Which of the following is the basic purpose of a company's promotional mix: A) To provide all product informatoin. B) To influence consumers to purchase. C) To list the company's products. D) To reduce competitor's sales. Show Answer Correct Answer: B) To influence consumers to purchase. 13. Which one is not an element of marketing mix? A) Product. B) Protection of consumer. C) Promotion. D) Place. Show Answer Correct Answer: B) Protection of consumer. 14. ..... is characterized by low involvement, a short time frame, an internal-only information search, and low costs. A) Limited decision making. B) Routine response behavior. C) Emotional buying. D) Intensive decision making. Show Answer Correct Answer: B) Routine response behavior. 15. What type of display is used when Wal-Mart displays all of its digital clocks that are made by a variety of manufacturers? A) One-Item Display. B) Line-of-Goods Display. C) Related Merchandise Display. D) Assortment Display. Show Answer Correct Answer: B) Line-of-Goods Display. 16. Needs of ..... are being focused in Marketing.answer choices A) Customer. B) Marketer. C) Consumer. D) Seller. Show Answer Correct Answer: C) Consumer. 17. A home-improvement company has determined that many of its potential customers will only purchase carpeting from businesses offering a discount. What has the company determined? A) Customer buying behavior. B) Customer shopping types. C) Customer browsing methods. D) Customer selling ability. Show Answer Correct Answer: A) Customer buying behavior. 18. Consists of individuals and households that buy goods and services for personal consumption. A) International Markets. B) Government Markets. C) Business Markets. D) Consumer Markets. Show Answer Correct Answer: D) Consumer Markets. 19. Payroll, hotel reservations, and sales orders are handled by a(n) ..... type of information system. A) Executive support system. B) Knowledge work system. C) Decision support system. D) Transaction processing system. Show Answer Correct Answer: D) Transaction processing system. 20. ..... consists of schools, hospitals, nursing homes, prisons and other institutions that must provide goods and services to people in their care. A) Open market. B) Consumer market. C) Institutional market. D) Government market. Show Answer Correct Answer: C) Institutional market. ← PreviousNext →Related QuizzesEconomy QuizzesMarketing Management Quiz 1Marketing Management Quiz 2Marketing Management Quiz 3Marketing Management Quiz 4Marketing Management Quiz 5Marketing Management Quiz 6Marketing Management Quiz 7Marketing Management Quiz 8Marketing Management Quiz 9 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books