This quiz works best with JavaScript enabled. Home > Economy > Business > Marketing Management – Quiz 50 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Marketing Management Quiz 50 (20 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. When conducting research, a student should: A) Only use one search engine. B) Use multiple search engines. C) Never use a search engine. D) Use only the search engine that they are most familiar with. Show Answer Correct Answer: B) Use multiple search engines. 2. What does the 80:20 rule say? A) Eighty percent of sales will come from 20% of customers. B) For every 80 people who look at a product, 20 will buy it. C) For every 80 customers, 20 will be repeat customers. D) Eight percent of customers are only interested in 20% of available merchandise. Show Answer Correct Answer: A) Eighty percent of sales will come from 20% of customers. 3. What does a business need in order to understand why a product that has been a strong seller for a long time is now losing popularity? A) Marketing information. B) Sales records. C) Secondary data. D) Purchasing documents. Show Answer Correct Answer: A) Marketing information. 4. Which function of a marketing-information management system involves collecting facts and figures from internal and external sources of an ongoing basis? A) Data processing. B) Information reporting. C) Data gathering. D) Marketing research. Show Answer Correct Answer: C) Data gathering. 5. What is the visual tool in presentation software that smoothly moves one slide into the next slide? A) Transition. B) Animation. C) Quick Access Toolbar. D) Title Bar. Show Answer Correct Answer: A) Transition. 6. Which of the following should be included in a marketing plan's executive summary? A) A description of the target market(s). B) The names and numbers of marketing team members. C) The organization's mission statement. D) A SWOT analysis chart. Show Answer Correct Answer: C) The organization's mission statement. 7. Which intermediary obtains goods in order to sell them directly to consumers? A) Wholesaler. B) Agent. C) Retailer. D) None of above. Show Answer Correct Answer: C) Retailer. 8. What type of segmentation occurs when a business researches particular regions of the US to market its products to in order to reach the most people? A) Demographics. B) Psychographics. C) Geographics. D) Product Benefit. Show Answer Correct Answer: C) Geographics. 9. Packaging, Lebelling and Branding are the important elements of which of the following marketing mix? A) Place. B) Price. C) Product. D) Promotion. Show Answer Correct Answer: C) Product. 10. What focuses on integrating various departments within a company to accomplish its strategic goals? A) Mission. B) Vision. C) Quality policy. D) Strategic planning. Show Answer Correct Answer: D) Strategic planning. 11. ..... refers to the ways in which the company will market and distribute the product or service. a. Promotion b. Price c. Product d. Place A) A. B) B. C) C. D) D. Show Answer Correct Answer: D) D. 12. Age, gender, marital status, ethnic background & occupation are statistics often referred to as? A) Target Market. B) Demographics. C) Psychographics. D) Groups. Show Answer Correct Answer: B) Demographics. 13. The Thirst Quenchers beverage company is surveying prospective customers to determine demand for its newest soft drink. Thirst Quenchers is collecting ..... data. A) Primary. B) Secondary. C) Irrelevant. D) Economic. Show Answer Correct Answer: A) Primary. 14. Which of the following is NOT a decision associated with the price of a product? a. The price to set b. Whether or not to offer rebates c. Whether or not to offer discounts d. How the company will reach the right consumer A) A. B) B. C) C. D) D. Show Answer Correct Answer: D) D. 15. Deciding on how goods get into customers' hands A) Distribution. B) Possession. C) Place. D) Time. Show Answer Correct Answer: A) Distribution. 16. ..... is a simple way to engage in international marketing A) Licencing only. B) Direct Investment, Joint Ventures, Licensing, Direct Exporting, Indirect Exporter. C) Indirect Exporter. D) Joint Venture. Show Answer Correct Answer: B) Direct Investment, Joint Ventures, Licensing, Direct Exporting, Indirect Exporter. 17. ..... involves purchase from various sources & assembled at one place A) Selling. B) Buying. C) Assembling. D) Promoting. Show Answer Correct Answer: C) Assembling. 18. Which display, sell, or deliver the physical product or service(s) A) Communication channels. B) Service channels. C) Marketing channels. D) Distribution channels. Show Answer Correct Answer: D) Distribution channels. 19. The belief that high sales result in high profits. A) Sales. B) Production. C) Market. D) Societal. Show Answer Correct Answer: A) Sales. 20. By increasing awareness of the need for environmental controls, what has marketing done? A) Made buying more convenient. B) Regulated the standard of living. C) Improved the quality of life. D) Added usefulness to products. Show Answer Correct Answer: C) Improved the quality of life. ← PreviousNext →Related QuizzesEconomy QuizzesMarketing Management Quiz 1Marketing Management Quiz 2Marketing Management Quiz 3Marketing Management Quiz 4Marketing Management Quiz 5Marketing Management Quiz 6Marketing Management Quiz 7Marketing Management Quiz 8Marketing Management Quiz 9 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books