This quiz works best with JavaScript enabled. Home > Economy > Business > Marketing Management – Quiz 33 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Marketing Management Quiz 33 (20 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Which of the following often makes it necessary for workers to continue their education and obtain training to pursue different careers: A) Advances in technology. B) Increases in responsibility. C) Changes in geography. D) Limits to confidentiality. Show Answer Correct Answer: A) Advances in technology. 2. The following statement appeared in an online journal article written by Dr. Lydia Garrett: "Dr. Sanderson has limited expertise in the area of biophysics, and I do not believe that he has conducted enough research to support his theory." This is an example of: A) An opinion. B) Supporting evidence. C) Hearsay. D) A fact. Show Answer Correct Answer: A) An opinion. 3. Marketing is the process ..... A) Of selling. B) Of production. C) Of buying and selling. D) Where goods are bought and sold in such a way that maximizes the satisfaction of consumer needs. Show Answer Correct Answer: D) Where goods are bought and sold in such a way that maximizes the satisfaction of consumer needs. 4. Select the explanation for merchandising-related discounts, Reduction in price as a result of buying in larger quantities A) Cash discounts. B) Quantity discounts. C) Trade discounts. D) Seasonal discounts. Show Answer Correct Answer: B) Quantity discounts. 5. The business manager tried to write a promotional letter that was simple, clear, and interesting so that customers who received it would A) Need to read it many times. B) Easily understand it. C) Find it entertaining. D) Ask what it really meant. Show Answer Correct Answer: B) Easily understand it. 6. This function is about one word ..... COMMUNICATION . This function is how a customer discovers a product. A) Promotion. B) Product Service Management. C) Marketing Planning. D) Selling. E) Channel Management. Show Answer Correct Answer: A) Promotion. 7. Added value of a product in economic terms A) Utilities. B) Functions. C) Goods. D) Value. Show Answer Correct Answer: A) Utilities. 8. Employees can demonstrate their customer-service mindset by using good A) Business activities. B) Promotional plans. C) Telephone techniques. D) Marketing strategies. Show Answer Correct Answer: C) Telephone techniques. 9. Identify the factor based on the given explanation.As competition increases, the price will decrease and vice versa A) Cost & Expenses. B) Supply & Demand. C) Consumer Perception. D) Competition. E) Government. Show Answer Correct Answer: D) Competition. 10. Booking hotel rooms for vacationers is an example of which marketing? A) Feature. B) Service. C) Benefit. D) Sports. Show Answer Correct Answer: B) Service. 11. Buying insurance for a business in case of theft or fire is which of the following ways to manage risk? A) Avoid. B) Shift. C) Retain. D) Reduce. Show Answer Correct Answer: B) Shift. 12. Which one of the following factors is not relevant to price fixation? A) Obtaining market leadership. B) Age of an organisation. C) Value for money. D) Product differentiation. Show Answer Correct Answer: B) Age of an organisation. 13. Obtaining, developing, and improving a product A) Selling. B) Product/Service Management. C) Marketing. D) Distribution. Show Answer Correct Answer: B) Product/Service Management. 14. Marketers often conduct causal research through experiments and ..... A) Informal discussions. B) Questionnaires. C) Simulations. D) Literature reviews. Show Answer Correct Answer: C) Simulations. 15. Microenvironment factors from the public perspectives includes all below except A) Financial publics. B) Environmental group. C) Market publics. D) Banks. E) Law and regulations. Show Answer Correct Answer: C) Market publics. 16. ..... refers to the process through which two or more parties come together to obtain the desired product or service from someone, offering the same by giving something in return. It is referred to as the essence of marketing. A) Exchange. B) Research. C) Selling. D) Advertising. Show Answer Correct Answer: A) Exchange. 17. Publicity refers to- A) Non paid form of impersonal communication. B) Paid form of impersonal communication. C) Non paid form of personal communication. D) Paid form of personal communication. Show Answer Correct Answer: A) Non paid form of impersonal communication. 18. This is a concept that holds that consumers will not buy enough of the organization's products unless it undertakes a large-scale selling and promotion effort. A) Product concept. B) Marketing concept. C) Production concept. D) Selling concept. Show Answer Correct Answer: D) Selling concept. 19. ..... means that all customers are treated the same. A) One-to-one marketing. B) Gender marketing. C) Group marketing. D) Mass marketing. Show Answer Correct Answer: D) Mass marketing. 20. Who makes the decisions in a Command economic system? A) Government. B) Consumers. C) Based upon customs, beliefs, religion and habits. D) None of above. Show Answer Correct Answer: A) Government. ← PreviousNext →Related QuizzesEconomy QuizzesMarketing Management Quiz 1Marketing Management Quiz 2Marketing Management Quiz 3Marketing Management Quiz 4Marketing Management Quiz 5Marketing Management Quiz 6Marketing Management Quiz 7Marketing Management Quiz 8Marketing Management Quiz 9 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books