This quiz works best with JavaScript enabled. Home > Economy > Business > Marketing Management – Quiz 32 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Marketing Management Quiz 32 (20 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Which of the following is NOT a purpose of sales promotions? A) To entice people in. B) To boost sales figures. C) To attract first-time buyers. D) To clear new stock. Show Answer Correct Answer: D) To clear new stock. 2. Many businesses are using the technology developed by the space program to create A) Advanced new products. B) Marketing strategies. C) Updated brand names. D) Advertising techniques. Show Answer Correct Answer: A) Advanced new products. 3. Which of the subsequent BEST describes the environment that contains the larger social group forces that have an effect on the company-level environment-demographic, economic, natural, technological, political, and cultural forces? A) Global environment. B) Macro environment. C) Micro environment. D) None of these. Show Answer Correct Answer: B) Macro environment. 4. MONITORING CULTURAL VALUES AND SUBCULTURES ARE INCLUDED IN WHAT ENVIRONMENTAL FACTOR? A) TECHNOLOGICAL ENVIRONMENT. B) SOCIO-CULTURAL ENVIRONMENT. C) ECONOMIC ENVIRONMENT. D) NATURAL ENVIRONMENT. Show Answer Correct Answer: B) SOCIO-CULTURAL ENVIRONMENT. 5. The ..... consists of the actors and forces outside marketingthat affect marketing management's ability to develop and maintain successfulrelationships with its target customers. A) Marketing organization. B) Marketing system. C) Marketing network. D) Marketing environment. Show Answer Correct Answer: D) Marketing environment. 6. Many companies give a return of part of the purchase price as an incentive for customers to purchase their product is called a: A) Premium. B) Rebates. C) Samples. D) Sweepstakes. Show Answer Correct Answer: B) Rebates. 7. Field of consumer oriented theory is applicable- A) Factory. B) Society. C) Market. D) None of these. Show Answer Correct Answer: C) Market. 8. What can we make or do best? A) Sales. B) Production. C) Marketing. D) Societal. Show Answer Correct Answer: B) Production. 9. Theft, human error, technological errors, and damages are all a cause of ..... A) Surplus. B) Shortage. C) Shrinkage. D) Stock Turnover. Show Answer Correct Answer: C) Shrinkage. 10. Holistic marketing does not include: A) Relationship marketing. B) Integrated marketing. C) Internal marketing. D) Digital marketing. E) Social responsibility marketing. Show Answer Correct Answer: D) Digital marketing. 11. Promotion refers to A) Use of various gadgets to move forward. B) Use of communication to inform the potential customers about the product. C) Customers use various tools to know about the product. D) Any reward given to producers. Show Answer Correct Answer: B) Use of communication to inform the potential customers about the product. 12. The final step in the marketing process is ..... A) Creating customer loyalty. B) Capturing value from customers. C) Creating customer lifetime value. D) Understanding the marketplace. Show Answer Correct Answer: B) Capturing value from customers. 13. What is advertisement try to do? A) To buy a product. B) To sell a product. C) To make a product. D) To survey a product. Show Answer Correct Answer: B) To sell a product. 14. What is the difference between the Internet and the World Wide Web? A) The World Wide Web is the same as the Internet. B) The World Wide Web contains images and text. C) The World Wide Web only contains text. D) The Internet came after the World Wide Web. Show Answer Correct Answer: B) The World Wide Web contains images and text. 15. Which career is best described by someone who buys materials, products, and services for an organization? A) Wholesale Buyer. B) Marking Clerk. C) Purchasing Agent. D) Stock Clerk. Show Answer Correct Answer: C) Purchasing Agent. 16. Who is the father of marketing? A) Stephen John. B) Philip Kenes. C) Philip Kotler. D) Philips Kohler. E) Philip Kotler. Show Answer Correct Answer: C) Philip Kotler. 17. Product Differentiation:Product Features, Service Differentiation: ..... A) Product form. B) Style. C) Customization. D) Installation. Show Answer Correct Answer: D) Installation. 18. Which of the following careers in the Marketing Career Cluster requires a Master's degree? a. Chief Executive Officer b. Real Estate Sales Agent c. Copywriter d. Shipping and Receiving Clerk A) A. B) B. C) C. D) D. Show Answer Correct Answer: A) A. 19. "Marketing management as the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer values of management." Define by ..... A) Harold Koontz. B) Kreitner. C) Philip Kotler. D) Robert L. Trewelly. Show Answer Correct Answer: C) Philip Kotler. 20. Select the technique and example used in pricing products.Technique:Setting higher than average prices to send a message to customers that the product has a status and is prestigious. Example:Sneakers of a particular brand that cost $ 180 A) Odd-Even Pricing. B) Prestige Pricing. C) Multiple Unit Pricing. D) Bundle Pricing. Show Answer Correct Answer: B) Prestige Pricing. ← PreviousNext →Related QuizzesEconomy QuizzesMarketing Management Quiz 1Marketing Management Quiz 2Marketing Management Quiz 3Marketing Management Quiz 4Marketing Management Quiz 5Marketing Management Quiz 6Marketing Management Quiz 7Marketing Management Quiz 8Marketing Management Quiz 9 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books