This quiz works best with JavaScript enabled. Home > Economy > Business > Marketing Management – Quiz 31 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Marketing Management Quiz 31 (20 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. All things used in producing goods or services; a source of aid or support that may be drawn upon when needed. A) Organizing. B) Exit interview. C) Resources. D) Controlling. Show Answer Correct Answer: C) Resources. 2. Which concept of marketing emphasis on availability and affordability of the product- A) Selling. B) Production. C) Product. D) Marketing. Show Answer Correct Answer: B) Production. 3. It is when a customer develops a commitment to a brand and becomes a repeat buyer-sometimes for life. A) Brand Value. B) Brand Marketing. C) Brand Loyalty. D) Brand Performance. Show Answer Correct Answer: C) Brand Loyalty. 4. You were just hired at PetSmart to be a cashier. Your job includes running the cash register and assisting customers with their needs. This job is an example of the ..... marketing function. A) Financing. B) Selling. C) Pricing. D) Distributing. Show Answer Correct Answer: B) Selling. 5. Given the formula for stock turnover as Net Sales / Average inventory. Use algebra to solve the following problem:What was the average inventory if the stock turnover rate is 5 and the net sales were $ 76, 850? A) 15370. B) 14370. C) 13370. D) 16370. Show Answer Correct Answer: A) 15370. 6. Which one of the following is a "Generic" name of product? A) MRF Tyre. B) Close-up Toothpaste. C) Wristwatch. D) Canon Camera. Show Answer Correct Answer: C) Wristwatch. 7. The promotion of products or brands through one or more forms of electronic media correctly defines which of the following? A) Infomercials. B) Internet marketing. C) Digital marketing. D) Telecommunication Marketing. Show Answer Correct Answer: C) Digital marketing. 8. Large companies normally manage quite different businesses, each requiring its own strategy known as ..... A) SBU. B) GE Matrix. C) BCG Matrix. D) Ansoff's Matrix. Show Answer Correct Answer: A) SBU. 9. Services are simultaneously produced and consumed. This is different from goods because goods can be ..... A) Produced and consumed simultaneously. B) Perishable. C) Inventoried. D) Inelastic. Show Answer Correct Answer: C) Inventoried. 10. How can the salesperson try to reduce the number of customer complaints about the products customers buy? A) By using high-pressure selling techniques. B) By identifying the customer's real needs. C) By approaching customers as soon as possible. D) By advising the customer from personal experience. Show Answer Correct Answer: B) By identifying the customer's real needs. 11. Primary research is: A) Collected for the first time by the researcher. B) Obtained from an Internet search. C) Obtained from a govenment source. D) Collected by visiting a library. Show Answer Correct Answer: A) Collected for the first time by the researcher. 12. The external environment ..... A) Cannot be influence and control by marketing managers. B) Does not change overtime. C) Can be controlled in much the same manner as the internal marketing mix. D) Must be continually monitored by marketing managers. Show Answer Correct Answer: A) Cannot be influence and control by marketing managers. 13. When companies change their product design, formulation, or brand image, so as to alter the product's competitive position, the same is referred to as: A) Positioning by Corporate identity. B) Positioning by product category. C) Positioning by competitor. D) Repositioning. Show Answer Correct Answer: D) Repositioning. 14. Under what circumstances would it be appropriate for a person to send a letter of application to a business? A) When acting on a referral job lead. B) When completing an application form. C) When submitting educational transcripts. D) When responding to a request for information. Show Answer Correct Answer: A) When acting on a referral job lead. 15. Which of the following characteristics is shared by advertising and publicity: A) Is impersonal since there is no interaction with the customer. B) Must be paid for. C) Receives close attention from all customers in the target market. D) Presents the same message to all members if the target market. Show Answer Correct Answer: A) Is impersonal since there is no interaction with the customer. 16. ..... is an organized set of procedures and routine. A) Marketing information. B) Marketing Management. C) Marketing information system (MIS). D) None. Show Answer Correct Answer: C) Marketing information system (MIS). 17. Which of the following items might be included in a marketing plan's appendix? A) A list of marketing objectives. B) A product photograph. C) The organization's mission statement. D) A SWOT analysis chart. Show Answer Correct Answer: B) A product photograph. 18. ..... is a key ingredient in the philosophy of marketing; it occurs when people give up something in order to receive something that they would rather have. A) Leveraging. B) Transformation. C) Exchange. D) Synergy. Show Answer Correct Answer: C) Exchange. 19. Alma is preparing a presentation about her department's budget to make to the company president. She wants to use a visual representation of the budget that shows parts in relation to the whole. Alma should consider using a A) Bar graph. B) Table. C) Line graph. D) Pie chart. Show Answer Correct Answer: D) Pie chart. 20. It refers to amount of money, which a customer has to pay to buy a product. A) Product. B) Package. C) Label. D) Price. Show Answer Correct Answer: D) Price. ← PreviousNext →Related QuizzesEconomy QuizzesMarketing Management Quiz 1Marketing Management Quiz 2Marketing Management Quiz 3Marketing Management Quiz 4Marketing Management Quiz 5Marketing Management Quiz 6Marketing Management Quiz 7Marketing Management Quiz 8Marketing Management Quiz 9 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books