This quiz works best with JavaScript enabled. Home > Economy > Business > Marketing Management – Quiz 30 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Marketing Management Quiz 30 (20 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Who owns a good if the good is used in performing a service for a customer? A) The business performing the service. B) The customer who buys the service. C) The producer of the good. D) The supplier of the good to the business. Show Answer Correct Answer: A) The business performing the service. 2. This refers to strategies intended to establish and sustain desirable customer relationships. A) Relationship marketing. B) Customer satisfaction. C) Customer relationship management. D) Customer service management. Show Answer Correct Answer: C) Customer relationship management. 3. Marketing communications can contribute to brand equity by establishing the brand in memory and ..... a brand image. A) Creating. B) Building. C) Communicating. D) Introducing. Show Answer Correct Answer: A) Creating. 4. Entrepreneurs may need to approximate Prizm and VALS data, because they are A) Not available to the public. B) Difficult to understand. C) Expensive. D) Not interesting to consumers. Show Answer Correct Answer: C) Expensive. 5. Raising the price of the hot new Christmas toys because of predicted increase demand is an example of which marketing function? A) Marketing information management. B) Pricing. C) Promotion. D) Distribution. Show Answer Correct Answer: B) Pricing. 6. Inelastic demand, Multiple sales calls, derived and fluctuating demand, geographically concentrated buyers and direct purchasing are the feature of ..... A) Business maketers. B) Formal marketer. C) Professional market. D) None of the above. Show Answer Correct Answer: A) Business maketers. 7. A primary advantage to businesses that use groupware computer applications is that they can A) Boost liability. B) Increase efficiency. C) Decrease output. D) Reduce competition. Show Answer Correct Answer: B) Increase efficiency. 8. Internal capabilities of the company A) Sales. B) Production. C) Market. D) Societal. Show Answer Correct Answer: B) Production. 9. A business determines that it can increase its market share 12 percent by promoting its goods and services to Hispanic females who are 18-34 years old. How is the business segmenting the market? A) By geographics. B) By psychographics. C) By demographics. D) By behavior. Show Answer Correct Answer: C) By demographics. 10. Sales Promotion converts future consumer into ..... consumer. A) Permanent. B) Temporary. C) Conservative. D) Free. Show Answer Correct Answer: A) Permanent. 11. The ..... consists of the actors and forces outside marketing that have an effect on marketing management's ability to develop and maintain palmy relationships with its target customer. A) Marketing system. B) Marketing network. C) Marketing environment. D) None of these. Show Answer Correct Answer: C) Marketing environment. 12. Marketing Information Management (MIM) helps with: A) Planning and organizing. B) Promotion. C) Coordinating and controlling. D) Making decisions. E) Only A, C, D. Show Answer Correct Answer: E) Only A, C, D. 13. Which of the following is an example of an integrated software application: A) URL. B) Java. C) SMS. D) Point-of-Sale. Show Answer Correct Answer: D) Point-of-Sale. 14. Which among the following is not an element of marketing mix- A) Product. B) Price. C) Place. D) Advertising. Show Answer Correct Answer: D) Advertising. 15. Stands for- A) Protection, Preference, Price, Place. B) Product, Port, Place, Price. C) Product, Price, Place, Promotion. D) Product, price, Place, Package. Show Answer Correct Answer: C) Product, Price, Place, Promotion. 16. '' the purpose of marketing is to generate customer value at profit"Which marketing management philosophy is highlighted in this statement? A) The Marketingconcept. B) The production concept. C) The selling concept. D) None of above. Show Answer Correct Answer: A) The Marketingconcept. 17. Eric sends staff members an email stating that their department's performance during the third quarter exceeded the company's goals, so each of them will receive a $ 200 bonus. What technique is Eric using to motivate staff members to continue the good work? A) Financial incentive. B) Verbal encouragement. C) Acknowledge plaque. D) Public recognition. Show Answer Correct Answer: A) Financial incentive. 18. Which two pathways most involve being able to handle rejection? A) Buying and Merchandising, and Distribution and Logistics. B) Professional Sales and Marketing, and Buying and Merchandising. C) Distribution and Logistics, and Marketing Communications and Promotions. D) Professional Sales and Marketing, and Marketing Communications and Promotions. Show Answer Correct Answer: D) Professional Sales and Marketing, and Marketing Communications and Promotions. 19. Who among the following has propounded the classification of 4P's of marketing? A) James Culliton. B) N.H.Borden. C) Robert Lauterborn. D) E.J.McCarthy. Show Answer Correct Answer: D) E.J.McCarthy. 20. Many people want a Mercedes, only a few are able to buy. This is an example of ..... . A) Need. B) Want. C) Demand. D) Status. Show Answer Correct Answer: C) Demand. ← PreviousNext →Related QuizzesEconomy QuizzesMarketing Management Quiz 1Marketing Management Quiz 2Marketing Management Quiz 3Marketing Management Quiz 4Marketing Management Quiz 5Marketing Management Quiz 6Marketing Management Quiz 7Marketing Management Quiz 8Marketing Management Quiz 9 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books