This quiz works best with JavaScript enabled. Home > Economy > Business > Marketing Management – Quiz 34 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Marketing Management Quiz 34 (20 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. In an economic system, which of the following is the decision to purchase raw materials and make it into an item to sell? A) What to produce?. B) For whom to produce?. C) How to produce?. D) When to produce?. Show Answer Correct Answer: A) What to produce?. 2. When is a pull strategy appropriate? A) When consumers are able to perceive differences between brands. B) When brand choice is made in the store. C) When the product is an impulse item. D) When there is low brand loyalty. Show Answer Correct Answer: A) When consumers are able to perceive differences between brands. 3. Marketing Management is the ..... of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value. A) Science. B) Art. C) Science and Art. D) None of the Above. Show Answer Correct Answer: C) Science and Art. 4. A(n) ..... segment is always a tempting one for marketers to target because marketers assume that those customers can afford to purchase their goods or services. A) International. B) Upscale. C) Small. D) Large. Show Answer Correct Answer: B) Upscale. 5. A business with poor ethics is likely to A) Avoid fines. B) Reduce it financial risks. C) Beat the competition. D) Lose customers. Show Answer Correct Answer: D) Lose customers. 6. As an audience member, which of the following should you do to encourage a speaker during an oral presentation? A) Smile. B) Refrain from asking questions. C) Keep a straight face to communicate that you are serious. D) Quietly discuss the speech with the person sitting next to you. Show Answer Correct Answer: A) Smile. 7. In a company's macro environment all of the following would be considered to be a part EXCEPT A) Demographic forces. B) Technological forces. C) Natural forces. D) Marketing channel forces. Show Answer Correct Answer: D) Marketing channel forces. 8. Name the element of product mix which acts as a silent salesmen as it induces customers to buy the product. A) Packaging. B) Branding. C) Labeling. D) None of the above. Show Answer Correct Answer: A) Packaging. 9. From among the following, identify the factor which does not form part of facilitating function of marketing? A) Financing. B) Risk bearing. C) Packaging. D) Standardization. Show Answer Correct Answer: C) Packaging. 10. Which one of the following is the key to build lasting relationship with consumers? A) Price of the product. B) Need recognition. C) Customer satisfaction. D) Quality of the product. Show Answer Correct Answer: C) Customer satisfaction. 11. A technique for maximizing the value gained by both you and the costumer from each transaction. A) Value Proposition. B) Value Delivery System. C) Up-Sell. D) Cross-Sell. Show Answer Correct Answer: C) Up-Sell. 12. If the producer sells goods through its shops then it is called- A) Direct sales. B) One way channel of distribution. C) Goods sold through its own shop. D) None of these. Show Answer Correct Answer: C) Goods sold through its own shop. 13. The process of planning, improving, and/or adding to a firm's product line. A) Promotion. B) Marketing Information Systems/Market Research. C) Product/Service Management. D) Selling. Show Answer Correct Answer: C) Product/Service Management. 14. The function of marketing where the individual completes the exchange transaction, provides services for customers and determines client needs and wants is: A) Channel Management. B) Marketing-Information Management. C) Product/Service Management. D) Selling. Show Answer Correct Answer: D) Selling. 15. The channel facilitates the direct link between the manufacturer and the customer: A) Zero level channel. B) One level channel. C) Two level channel. D) Multi level channel. Show Answer Correct Answer: A) Zero level channel. 16. Which of the following is a brand name? A) All of these. B) Asian Paints. C) Nike. D) Woodland. Show Answer Correct Answer: A) All of these. 17. SAN MIGUEL CORPORATION ESTABLISH B-MEG TO SUPPLY FEEDS TO THEIR FARMS. THIS IS AN EXAMPLE OF WHAT STRATEGY? A) INTERNAL EXPANSION. B) MERGER. C) BACKWARD INTEGRATION. D) FORWARD INTEGRATION. Show Answer Correct Answer: C) BACKWARD INTEGRATION. 18. In which stage of New product development it is decided whether the product idea compatible with company objectives, strategies, and resources? A) Idea screening. B) Concept development and testing. C) Idea generation. D) Product development. Show Answer Correct Answer: A) Idea screening. 19. Make the correct sequence of marketing functions from the following:(1) Gathering & Analysing market information (2) Product designing & development (3) Marketing planning (4) Packaging & Lebelling (5) Standardisation & Grading A) 1, 3, 2, 4, 5. B) 1, 3, 4, 2, 5. C) 1, 2, 3, 4, 5. D) 1, 3, 2, 5, 4. Show Answer Correct Answer: D) 1, 3, 2, 5, 4. 20. What is a key to effective note-taking? A) Creative thinking. B) Capturing details. C) Active listening. D) Using an outline. Show Answer Correct Answer: C) Active listening. ← PreviousNext →Related QuizzesEconomy QuizzesMarketing Management Quiz 1Marketing Management Quiz 2Marketing Management Quiz 3Marketing Management Quiz 4Marketing Management Quiz 5Marketing Management Quiz 6Marketing Management Quiz 7Marketing Management Quiz 8Marketing Management Quiz 9 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books