This quiz works best with JavaScript enabled. Home > Economy > Business > Marketing Management – Quiz 28 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Marketing Management Quiz 28 (20 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. This marketing philosophy focuses on persuading and convincing customers to buy the Products. A) Production. B) Product. C) Selling. D) Marketing. Show Answer Correct Answer: C) Selling. 2. Which type of promotion would a company choose in order to reach a mass audience to inform customers about a new product? A) Advertising. B) Publicity. C) Personal Selling. D) Sales Promotion. Show Answer Correct Answer: A) Advertising. 3. A characteristic of simple memorandums written by business employees is that they usually are intended to be read by a(n) A) Planning committee. B) Board of directors. C) Internal audience. D) Group of suppliers. Show Answer Correct Answer: C) Internal audience. 4. Sports events and press conferences are part of:(a) sales promotion (b) advertising (c) public relations (d) personal selling A) Sales Promotion. B) Publicity. C) Advertising. D) Public relations. Show Answer Correct Answer: D) Public relations. 5. In a regional marketing management system, ..... play(s) a key role. A) Consensus decision making. B) Geographics. C) Demographics. D) Psychographics. E) Operational functions. Show Answer Correct Answer: B) Geographics. 6. Which of the following is not related with marketing mix? A) Product. B) Price. C) Place. D) Consumer. Show Answer Correct Answer: D) Consumer. 7. The following are the factors which comprise the microenvironment EXCEPT: A) Publics. B) Culture. C) Suppliers. D) Marketing intermediaries. Show Answer Correct Answer: B) Culture. 8. Which marketing function provides information to consumers will assist them in making a decision to purchase a good or service? A) Pricing. B) Promotion. C) Production. D) Distribution. Show Answer Correct Answer: B) Promotion. 9. THE FIRST STEP IN THE BUSINESS UNIT STRATEGIC PLANNING PROCESS IS ..... A) FEEDBACK AND CONTROL. B) GOAL FORMULATION. C) BUSINESS MISSION. D) IMPLEMENTATION. Show Answer Correct Answer: C) BUSINESS MISSION. 10. Marketer is a person who takes ..... part in the process of exchange. A) ACTIVE. B) PASSIVE. C) BOTH. D) NONE. Show Answer Correct Answer: A) ACTIVE. 11. Which of the following is NOT a reason for importance of marketing information? A) It identifies market opportunities. B) It solves marketing problems. C) Monitors performance. D) It persuades, reminds or informs customers about a product. Show Answer Correct Answer: D) It persuades, reminds or informs customers about a product. 12. Services are said to be more ..... than goods. A) Durable. B) Tangible. C) Inseparable. D) Variable. Show Answer Correct Answer: D) Variable. 13. Which is the most important component of an effective business letter? A) Opening. B) Message. C) Address. D) Heading. Show Answer Correct Answer: B) Message. 14. 'Ambi Pur', 'Duracell', 'Pantene' etc. are different brands of products manufactured by: A) Hindustan Unilever Ltd. B) Tata. C) Procter and Gamble. D) Godrej Consumer Products Ltd. Show Answer Correct Answer: C) Procter and Gamble. 15. Which of the following restaurant assets would be considered intangible: A) The waiter's uniforms. B) An expensive oven. C) The building. D) A secret recipe. Show Answer Correct Answer: D) A secret recipe. 16. Which of the following jobs does NOT require at least a bachelor's degree? a. Customer Service Representative b. Public Relations Specialist c. Brand Manager d. Marketing Research Analyst A) A. B) B. C) C. D) D. Show Answer Correct Answer: A) A. 17. Which of the following is most related to the marketing concept? A) Make a profit. B) Satisfy customers. C) Gain market share. D) Increase sales. Show Answer Correct Answer: B) Satisfy customers. 18. Which of the following pairs of businesses are examples of indirect competitors: A) Wendy's and Kentucky Fried Chicken. B) Pizza Hut and Wendy's. C) JC Penney and Pizza Hut. D) Kentucky Fried Chicken and Pizza Hut. Show Answer Correct Answer: C) JC Penney and Pizza Hut. 19. A market segment is a: A) Complete customer population at a marketplace. B) Group of industrial customers with variable wants and needs. C) Customer group who share similar inclinations toward a brand. D) Homogenous customer group broken down into groups that are heterogeneous. Show Answer Correct Answer: C) Customer group who share similar inclinations toward a brand. 20. Karam limited is offering a travel package for 15 destinations worldwide with a free insurance on the bookings for the month of December, 2019. Identify the feature of marketing being described in the above lines. A) Needs and wants. B) Creating a market offering. C) Customer value. D) Exchange mechanism. Show Answer Correct Answer: C) Customer value. ← PreviousNext →Related QuizzesEconomy QuizzesMarketing Management Quiz 1Marketing Management Quiz 2Marketing Management Quiz 3Marketing Management Quiz 4Marketing Management Quiz 5Marketing Management Quiz 6Marketing Management Quiz 7Marketing Management Quiz 8Marketing Management Quiz 9 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books