This quiz works best with JavaScript enabled. Home > Economy > Business > Marketing Management – Quiz 27 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Marketing Management Quiz 27 (20 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. In the ..... Pathway, most careers require an advanced degree. a. Marketing Communications b. Merchandising c. Marketing Research d. Professional Sales A) A. B) B. C) C. D) D. Show Answer Correct Answer: C) C. 2. . Roy is taking a class on how to use the new software he just purchased for his business. The class is offered by the store where he purchased the software. What aspect of customer service does this situation illustrate? A) Customer training. B) Credit/Financing. C) Order processing. D) Installation. Show Answer Correct Answer: A) Customer training. 3. What is a package? A) Physical wrapper. B) An informational tag or printed message. C) A psychological aspect of brand names. D) Part of the UPC code. Show Answer Correct Answer: A) Physical wrapper. 4. An opportunity for an employee and a manager to obtain valuable feedback when and employee leaves the company. A) Corrective Discipline. B) Preventive discipline. C) Exit interview. D) Effective Management Techniques. Show Answer Correct Answer: C) Exit interview. 5. Which best describes the future growth potential of the Marketing, Sales, and Service career cluster? A) Growth is expected to decline. B) Growth is expected to grow less quickly than average. C) Growth is expected to be about average. D) Growth is expected to grow much more quickly than average. Show Answer Correct Answer: C) Growth is expected to be about average. 6. A hierarchal up-and-down structure in which tasks and responsibilities of each are clearly defined. A) Horizontal organization. B) Vertical organization. C) Resources. D) Organizing. Show Answer Correct Answer: B) Vertical organization. 7. Channel Management is also knows as: A) Distribution. B) Private Enterprise. C) Profiting. D) Tunneling. Show Answer Correct Answer: A) Distribution. 8. Which of the following is the elements of marketing? A) Needs and Wants. B) Creating a Market Offering. C) Customer Value. D) All of the above. Show Answer Correct Answer: D) All of the above. 9. What is a benefit to the salesperson of building a clientele? A) Obtaining referrals from loyal customers. B) Reducing selling costs. C) Supporting the company image. D) Securing customer acceptance of higher prices. Show Answer Correct Answer: A) Obtaining referrals from loyal customers. 10. Why are Universal Product Codes (UPCs) often preprinted on products before the manufacturer ships the products to the business? A) To reduce the possibility of theft. B) To increase the product turnover rate. C) To simplify the price-marking function. D) To improve the transportation system. Show Answer Correct Answer: C) To simplify the price-marking function. 11. During the summer, wildfires swept through Montana and consumed many homes and businesses. Business owners rebuilt their businesses because they believed that the risk involved with wildfires was "just part of doing business in Montana." Which type of risk did the business owners encounter? A) Natural. B) Economic. C) Human. D) Incompetence. Show Answer Correct Answer: A) Natural. 12. Good health limited has decided to launch a new range of water bottles with in built water purifier. Instead of marketing the product by generic name, the company has decided to call it'Purifiere'. Identify the type of marketing function being described in the given lines. A) Packaging and labelling. B) Branding. C) Pricing. D) Promotion. Show Answer Correct Answer: B) Branding. 13. Which of external theft listed below involves stealing money or merchandise from a store using violence or threats? A) Shrinkage. B) Employee Theft. C) Shoplifting. D) Robbery. Show Answer Correct Answer: D) Robbery. 14. Molson Breweries has established different companies to manage four distinct regions in Canada. Each region has its own marketing and sales staff. This system is called A) Category management. B) Local management. C) Marketing services. D) Product management. E) Regional management. Show Answer Correct Answer: E) Regional management. 15. Diana prepares bills and invoices for her company. Her career is in the area of A) Corporate finance. B) Marketing communications. C) Securities and investments. D) Professional selling. Show Answer Correct Answer: A) Corporate finance. 16. What stage is where a business focuses on fighting off competition and sales level off A) Decline. B) Maturity. C) Growth. D) Introduction. Show Answer Correct Answer: B) Maturity. 17. Marketing benefits our society in all of the following ways EXCEPT. A) Makes our lives better/easier. B) Encourages trade between nations. C) Facilitates tax reductions. D) Promotes using the earth's resources more wisely. Show Answer Correct Answer: C) Facilitates tax reductions. 18. A brand or part of a brand that is given legal protection is called ..... A) Brand. B) Brand Name. C) Brand Mark. D) Trade Mark. Show Answer Correct Answer: D) Trade Mark. 19. Some customers are ....., caring about new developments in their category and seeking out new products. A) Opinion leaders. B) Early adopters. C) Market mavens. D) Innovators. Show Answer Correct Answer: B) Early adopters. 20. Validity of a search result is: A) The degree to which the results are accurate. B) The degree to which the results disprove your theory. C) The degree to which the results are reproducible. D) The degree to which the results are inaccurate. Show Answer Correct Answer: A) The degree to which the results are accurate. ← PreviousNext →Related QuizzesEconomy QuizzesMarketing Management Quiz 1Marketing Management Quiz 2Marketing Management Quiz 3Marketing Management Quiz 4Marketing Management Quiz 5Marketing Management Quiz 6Marketing Management Quiz 7Marketing Management Quiz 8Marketing Management Quiz 9 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books