This quiz works best with JavaScript enabled. Home > Economy > Business > Marketing Management – Quiz 26 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Marketing Management Quiz 26 (20 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Salespersons can demonstrate their enthusiasm for the products they sell through A) Tone of voice. B) Physical contact. C) Customer endorsements. D) Indifferent expressions. Show Answer Correct Answer: A) Tone of voice. 2. POD stands for in the brand positioning. A) Point of Direction. B) Point of Difference. C) Point of Dimenition. D) None of above. Show Answer Correct Answer: B) Point of Difference. 3. Which type of promotion is used by companies to stimulate sales by offering coupons, giveaways and rebates? A) Advertising. B) Publicity. C) Sales Promotion. D) Personal Selling. Show Answer Correct Answer: C) Sales Promotion. 4. ..... is the task of hiring, training, and motivating able employees who want to serve customers. A) Internal Marketing. B) Integrated Marketing. C) Performance Marketing. D) Relationship Marketing. Show Answer Correct Answer: A) Internal Marketing. 5. Setting goals for a project and determining how to reach them. A) Organizing. B) Controlling. C) Planning. D) Remedial action. Show Answer Correct Answer: C) Planning. 6. Serving as a volunteer in a specific industry or for a business-related organization is one way that individuals might obtain A) Work experience. B) Monetary compensation. C) Technical training. D) Guidance counseling. Show Answer Correct Answer: A) Work experience. 7. Which of the following is NOT a pathway in the Marketing Career Cluster? A) Marketing Research. B) Professional Sales. C) Merchandising. D) Customer Service. Show Answer Correct Answer: D) Customer Service. 8. What is the current trend in job growth for careers in marketing? A) They will have a short period of growth and then decline over several years. B) They are expected to slow down in the next ten years. C) They have higher than normal growth for the next several years. D) None of above. Show Answer Correct Answer: C) They have higher than normal growth for the next several years. 9. This is sometimes called the Data or Knowledge discovery. A) Data marketing. B) Data mining. C) Data warehouse. D) Customer database. Show Answer Correct Answer: B) Data mining. 10. Which stage of negotiation do many people consider the most important part of the process: A) Preparation. B) Concession. C) Assessment. D) Mediation. Show Answer Correct Answer: A) Preparation. 11. Finding the money to invest in the business and helping customers to find ways to purchase the product. A) Distribution. B) Finance. C) Product/Service Management. D) Selling. Show Answer Correct Answer: B) Finance. 12. Which is a set of tangible and intangible attributes designed to satisfy consumer needs? A) Price. B) Product. C) Promotion. D) Place. Show Answer Correct Answer: B) Product. 13. Identify the factor based on the given explanation.As supply increases, prices should decrease, if demand increases, prices should increase and vice versa A) Cost & Expenses. B) Supply & Demand. C) Consumer Perception. D) Competition. E) Government. Show Answer Correct Answer: B) Supply & Demand. 14. Which of the following questions best helps a marketer determine the profitability of a market segment? A) How many customers are in the segment?. B) Is a database available to identify potential customers?. C) Does the segment fit corporate goals?. D) How frequently do the customers purchase?. Show Answer Correct Answer: D) How frequently do the customers purchase?. 15. Company ABC segments customers by gender, age, education, and income. Company ABC's segmentation is based on ..... factors. A) Demographic. B) Geographic. C) Psychological. D) Behavioral. Show Answer Correct Answer: A) Demographic. 16. Any paid form of non-personal presentation of ideas, images, goods, or services is known as ..... Example:radio, TV, newspaper, web site, or magazine. A) Sales promotion. B) Personal selling. C) Publicity. D) Advertising. Show Answer Correct Answer: D) Advertising. 17. As segments increase in size, it becomes ..... to satisfy them with the same product. A) More difficult. B) Easier. C) Cheaper. D) More fun. Show Answer Correct Answer: A) More difficult. 18. Which of the following is a psychological factor? A) Attitude. B) Education. C) Age. D) Country. Show Answer Correct Answer: A) Attitude. 19. According to the marketing concept, which option shows company commitment? A) Leaving marketing to the marketing department. B) Teaching marketing to college marketing students. C) Setting aside funds to research what customers want. D) Pricing a product to maximize profitibilty per unit. Show Answer Correct Answer: C) Setting aside funds to research what customers want. 20. Samples, coupons, and premiums are examples of ..... A) Personal selling. B) Sales promotions. C) Events and experiences. D) Public relations. Show Answer Correct Answer: B) Sales promotions. ← PreviousNext →Related QuizzesEconomy QuizzesMarketing Management Quiz 1Marketing Management Quiz 2Marketing Management Quiz 3Marketing Management Quiz 4Marketing Management Quiz 5Marketing Management Quiz 6Marketing Management Quiz 7Marketing Management Quiz 8Marketing Management Quiz 9 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books